Zach suggests ...
Benefits of market segmentation: Target your most valuable customers
This Blue Paper outlines the benefits of market segmentation including increased profits, lower costs and...
Amanda likes ...
Beyond demographic segmentation: The changing face of consumerism
This Blue Paper discusses going beyond traditional demographic segmentation to better understand consumer...
Andy writes ...
Bottom line: Promotional products work
Promotional products work better than many other forms of advertising. We share facts about the effective...
Angie suggests ...
Digital Magazines
This Blue Paper discusses the digital magazine, its history, current trends and design considerations, an...
Gina suggests ...
Digital Marketing for Small Business
This Blue Paper provides the basics on digital marketing for small business, including websites, email ma...