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Benefits of market segmentation: Target your most valuable customers

This Blue Paper outlines the benefits of market segmentation including increased profits, lower costs and...

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Beyond demographic segmentation: The changing face of consumerism

This Blue Paper discusses going beyond traditional demographic segmentation to better understand consumer...

Angie suggests ...

Digital Magazines

This Blue Paper discusses the digital magazine, its history, current trends and design considerations, an...

Gina suggests ...

Digital Marketing for Small Business

This Blue Paper provides the basics on digital marketing for small business, including websites, email ma...

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Employee Advocacy

This Blue Paper explores employee advocacy, including its benefits, administration of an employee advocac...