Benefits of market segmentation: Target your most valuable customers
This Blue Paper outlines the benefits of market segmentation including increased profits, lower costs and...
Beyond demographic segmentation: The changing face of consumerism
This Blue Paper discusses going beyond traditional demographic segmentation to better understand consumer...
Bottom line: Promotional products work
Promotional products work better than many other forms of advertising. We share facts about the effective...
Digital Magazines
This Blue Paper discusses the digital magazine, its history, current trends and design considerations, an...
Digital Marketing for Small Business
This Blue Paper provides the basics on digital marketing for small business, including websites, email ma...
Employee Advocacy
This Blue Paper explores employee advocacy, including its benefits, administration of an employee advocac...
Graphic Design
This Blue Paper explores why visuals matter to marketing, teaches best practices for graphic design and p...
How to create a health awareness video
Health awareness videos can educate your patients about important issues. This article shares tips for cr...
How to create a health awareness video – Canada
Make effective health awareness videos to keep patients informed on your practice.
How to use Instagram in government
Learn to use Instagram in government and offers practical applications, such as using it to share, define...