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Social media promotional strategies

In today’s world, it is important to have a social media marketing strategy established at your organiz...

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Influencer Marketing

This Blue Paper discusses influencer marketing, its evolution and ways in which entrepreneurs can tap inf...

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Office visit, urgent care clinic or emergency room – Canada

Learn about the levels of care offered at an office visit, urgent care clinic and ER and how this can aff...

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Beyond demographic segmentation: The changing face of consumerism

This Blue Paper discusses going beyond traditional demographic segmentation to better understand consumer...

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A digital press kit for your nonprofit

This article discusses using a digital press kit to tell the media your nonprofit organization’s story ...