Amy writes ...

Personalize the customer journey for a smooth ride down the sales funnel – Canada

Customers come to your business at every possible point in the sales funnel, from “just browsing” to ...

Ryan describes ...

5 types of videos perfect for your small business – Canada

Video is a powerful tool to connect with and sell to customers.

Adam describes ...

6 virtual trade show ideas to pour into your sales funnel – Canada

Online trade shows keep costs down and create more customer interaction. We share six virtual trade show ...

Cindy writes ...

Live streaming tips for introducing a new product – Canada

Launch your new product for customers to see no matter where they are! We share live streaming tips that ...

Barb shares ...

Trade show alternatives that reach beyond the exhibit floor – Canada

Trade show alternatives give you the opportunity to share products and capture sales leads even when even...

Angie describes ...

How to make the most of hybrid events – Canada

With current limitations on in-person events, creating a hybrid event can expand your audience—to anywh...

Tiffany discusses ...

How to get sales leads: 5 alternative ways to fill your funnel – Canada

Many businesses are moving beyond traditional trade shows for ways to get new sales leads.

Adam describes ...

Captivating contests and prizes to engage your audience – Canada

Everyone loves a good contest. Vying for an exciting prize and working to win a competition engages your ...

Kelsey discusses ...

How to use the AIDA funnel to convert leads into customers – Canada

The AIDA funnel makes converting potential leads into paying customers a faster and smoother process. We ...

Diane likes ...

Cross-promotional partnerships (with promotional giveaway ideas and more) – Canada

Cross-promoting with another brand can be fun, easy and well worth your time. We offer ways to make cross...