Storytelling strategies to make your brand’s story a best-seller
PR practitioners have a toolbox full of storytelling strategies. This Blue Paper provides narration tips ...
Amy describes ...
Subscription-based Services
This Blue Paper features the rise of subscription-based services as business planning.
Swag bags for events make a long-lasting impression
These six tips on creating swag bags for events can help you select the best bag and the ideal swag to ma...
Gail writes ...
Text Analytics
This Blue Paper discusses text analytics, what it is and why it matters. The paper also analyzes differen...
Matt recommends ...
The Science of Successful Brand Storytelling in Marketing
When it comes to successful Brand storytelling in marketing, there is a proven science. This Blue Paper w...