Customers share tips: How to use promotional products
Get giveaway ideas. Customer share stories and tips on how to use promotional products to create team uni...
A digital press kit for your nonprofit
This article discusses using a digital press kit to tell the media your nonprofit organization’s story ...
Beyond demographic segmentation: The changing face of consumerism
This Blue Paper discusses going beyond traditional demographic segmentation to better understand consumer...
Influencer Marketing
This Blue Paper discusses influencer marketing, its evolution and ways in which entrepreneurs can tap inf...
Employee Advocacy
This Blue Paper explores employee advocacy, including its benefits, administration of an employee advocac...
How to Get Referrals From Customers
Discover how to get referrals by improving client relationships.
Making a Career Change
This Blue Paper explores the questions to ask when making a career change, what it takes to win career ch...
Platform Overload—Choosing the Right Social Media Sites for Business
Social media for companies—it’s often difficult to choose where to put your efforts. Check out 5-step...
4 unique ways to use promotional umbrella giveaways
Umbrella giveaways are popular, useful and get impressions. Beyond shielding from the sun and rain, here ...
Skip the Discounts: 5 Alternatives to Building Customer Loyalty
For small businesses, offering discounts and rebates can be a double-edged sword.