Amy describes ...

Subscription-based Services

This Blue Paper features the rise of subscription-based services as business planning.

Amanda likes ...

Beyond demographic segmentation: The changing face of consumerism

This Blue Paper discusses going beyond traditional demographic segmentation to better understand consumer...

Amanda recommends ...

5 free Google tools for data-driven decision making

This Blue Paper explores free Google tools that improve business planning. Tools include Forms, Fusion Ta...

Tiffany writes ...

Influencer Marketing

This Blue Paper discusses influencer marketing, its evolution and ways in which entrepreneurs can tap inf...

Andy shares ...

Sharing Economy

This Blue Paper describes the sharing economy and offers tips for organizations looking to take advantage...