Market segmentation
Is your small business looking for ways to increase profits, reduce costs and effectively reach the custo...
Customer Loyalty Programs
Learn about customer loyalty programs to help your small business increase sales, enhance reputation and ...
How to Get Referrals From Customers
Discover how to get referrals by improving client relationships.
The Best Holiday Gifts for Employees
Great gifts for employees show them they’re valued and appreciated by your organization. Check out thes...
How to Find Your Social Mission – Canada
Being a socially responsible business doesn’t just feel good; it’s also good for your bottom line. Le...
How to Find Your Social Mission
Being a socially responsible business doesn’t just feel good; it’s also good for your bottom line. Le...
Skip the Discounts: 5 Alternatives to Building Customer Loyalty – Canada
Your most loyal customers are responsible for more than half of your company’s sales. Learn how to use ...
Skip the Discounts: 5 Alternatives to Building Customer Loyalty
For small businesses, offering discounts and rebates can be a double-edged sword.
Celebrate with giveaway ideas for Small Business Week
National Small Business Week is here again—and so is our annual list of Small Business Week giveaway an...
3 effective places to ask for customer reviews – Canada
It’s easier than ever for prospective customers to learn about your brand. In fact, information is ofte...