Tiffany discusses ...

Skip the Discounts: 5 Alternatives to Building Customer Loyalty – Canada

Your most loyal customers are responsible for more than half of your company’s sales. Learn how to use ...

Zach suggests ...

Promote community recycling programs using eco-friendly giveaways – Canada

Recycling offers many benefits to community—it helps reduce waste, create jobs, conserve resources and ...

Amy recommends ...

How to build buzz about public safety programs – Canada

65 percent of people are more likely to stay home after dark when they feel unsafe.

Amanda describes ...

How to launch a student book club – Canada

Book clubs can be a great way to get students excited about reading. Set the stage for fun with these hel...

Andrea describes ...

Grow your reach with marketing campaign ideas for small business – Canada

It is estimated that consumers are exposed to as many as 10,000 messages from brands every day.

Danielle writes ...

Go big for little cost, thanks to guerrilla marketing ideas for small business – Canada

To Levinson, guerilla marketing campaigns were meant to be inexpensive, nontraditional, unexpected and me...

Adam shares ...

Kick your new sales year into high gear – Canada

As the holidays wind down, it’s time to get creative with new year sales. Use sales swag to entice cust...

Amanda discusses ...

Social media engagement tips that are worth the share – Canada

It may come as no surprise that 94 percent of small businesses use social media for marketing.

Robert writes ...

4 easy ways to reach younger constituents – Canada

As the first generation raised on technology, different methods must be used to engage Millennials.

Cheryl discusses ...

Co-marketing: The smart strategy to expand your reach! – Canada

Co-marketing can help with both. It involves building strategic partnerships with businesses that are rel...