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Bottom line: Promotional products work

Promotional products work better than many other forms of advertising. We share facts about the effective...

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How to maintain your brand: Ways to maintain your marketing message

To make your company stand out, try these ideas on how to maintain your brand. See what consistency, loya...

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Make gold: The business alchemy of great customer service

The secret ingredients to great customer service include excellent communication skills, empowered employ...

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Introducing Suzanne Worwood: Travel, photos and the best promotional products

Suzanne Worwood is 4imprint's VP of Merchandising. In her blog, she shares her travels, photos and some o...

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Color in branding: How to use your hues

We live in color—and so should your marketing. Find out how color in branding helps influence how custo...