4imprint, LLC

| Updated: November 10, 2021 4 min read

Editor’s Note: This blog post was originally published in July 2019 and has since been modified to incorporate updated research and sports promotional items.

As temperatures drop and the leaves begin to fall, thoughts turn to favorite autumn pastimes, including sports like football. Your brand can help players and fans get the most out of their game time with sports promotional items.

How popular is football in the United States? More than 15 million people watch regular-season NFL® games on television. What’s more, if college football and professional football were considered separate sports, they would rank as the first and second most popular sporting events in the U.S. (ahead of baseball and basketball).

The most popular sporting events in the U.S. are professional football, baseball and basketball.

And that’s not all, sports fans! Don’t forget about much-loved soccer and hockey.


Gear up the team with promotional sports gear

Make your logo part of the action. Sporting event or team sponsorship has multiple benefits. It can:

  • Drive website traffic
  • Reach new target audiences
  • Increase product and service sales
Sporting events or team sponsorships have multiple benefits.

Whether you’re sponsoring a children’s league, your office team or a group of pros, these sports promotional products will catch attention at every game.

Keep your eye on the ball with the Full-Size Synthetic Leather Football or a Wilson® Soccer Ball. Players, fans and coaches will see your logo again and again as it flies across the field. For practices, warmups or games, the Contender Athletic T-Shirt for men, women or children provides players with a shirt they’re certain to appreciate on and off the field.

Players toting their gear will appreciate a backpack. Give their look a sporty spin with a Game Time! Soccer Ball Drawstring Backpack or the Ball Buddy Drawstring Sportpack with room for their gear plus space for a ball.


Get fans ready to cheer with sports promotional products

At really great games, it’s sometimes hard to tell who’s having more fun: The players or the spectators!

If you’re looking for a high-end gift for a sports-loving customer or rewarding an employee after signing a large contract, the Steel Frame Stadium Chair and the Fleece Stadium Blanket in Case are perfect gifts to make every game a little more comfy and cozy.

Help fans root for their favorite teams with a Rally Pom-Pom, Full Color Paper Megaphone or Go-Go Rally Towel. Give them out to fans as they’re entering the arena or gathering at the field.

When you want a sports giveaway almost any fan can put to good use, hand out a Clear Sportpack or a Game Day Clear Tote. Both bags are designed to NFL regulations so they can be carried into stadiums. They’re a perfect giveaway when you’re treating employees or customers to a game.


Send them home with a promotional souvenir

Whether a team is experiencing the thrill of victory or the agony of defeat, games are filled with memories like a great kick, a surprise play or even just a day spent with family, friends and other fans.

Science shows that objects help us recall memories—for instance, remembering a wonderful day in the stands.

Science shows objects help us with recall.

Send your fans home with sports giveaways that will carry memories of the day and your brand. Or use them to build anticipation by giving them to employees or clients before the big game.

The Sports Action Pocket Coolie in football, football field or soccer themes is a great giveaway for any fan. It’ll keep their drink cold in the stands and remind them of the game (and you) for years to come.

The Paper Photo Frame comes in various sports themes, like baseball and soccer, or in a more traditional look. It is an ideal way to display favorite game time moments, a selfie or anything else that caught their eye on game day. Tuck in a favorite picture and a handwritten note that includes some highlights.

If your organization is hosting a family night at a sporting event or sponsoring a children’s league, the My STICKable Sport Family stickers will remind them of your brand as they drive to games and practices.



A great game creates unforgettable memories—of the event and your brand. These sports promotional items will energize players and fans so that they’ll think of your brand for years to come. For more ways to get your brand in the game, check out our blog post promotional items for sports teams.