4imprint, LLC

| Updated: June 01, 2021

As the weather warms up, people everywhere are ready to get outside to hit the links, shoot some hoops, run a few miles, or take in a local sporting event. All this interest in outdoor athletics makes advertising at a sporting event an easy choice. And no matter which you choose, promotional items for sports teams will definitely help keep your brand at the forefront of customers’ minds.

According to The Aspen Insitute®, almost 72 percent of children participate in a team or individual sport. And 19.3 percent of Americans participate in sports and exercise daily.

Logoed badminton racket and birdie, water bottle, earbuds and fitness tracker

It’s a good bet that your logo will be seen if you decide to advertise at a sporting event. So sponsor a local team, plan team-building sporting events for your employees and clients or field an office sports team to build morale. The options are endless.


1. Bring fun and stress relief with sports swag and a ball game

According to Gallup®, close work friendships lead to better job performance.

Two people wearing blue logoed shirts and holding "Go Team" signs

Help foster good work relationships with fun team outings. Minor league baseball games are the perfect way to bring on the fun while encouraging employees to spend time together outside of work. Take staff to a ball game and outfit them in a branded T-shirt, like a Champion® Tagless Raglan Baseball Tee to show your team spirit. Or hand out sports promotional products, like a Baseball Stress Reliever, as a fun reminder that work can be a “ball” every day.


2. Grow your brand by sponsoring sports uniforms, gifts and giveaways

Sponsoring local sports teams raises brand awareness and increases goodwill in the community.

There are many reasons to sponsor local high school, middle school and youth sports teams. It raises your brand awareness with players, coaches, families and friends of the players while increasing goodwill in your local community. Some useful sports promotional products can help underline your message.

When players or fans forget to grab sunscreen on the way out the door, your brand can come to the rescue. They’ll be grateful for a Sunscreen SPF-30 Pocket Pack. These small packets of sunscreen can be handed out at the beginning of the season and stuffed into a pocket or purse for future use.

Help the crowd cheer on their favorite team with FAN-ta-STICKS Stadium Bangers—the noisemakers are fun for all ages. Hand them out on game day or include them with registration materials. And everyone will love a Rainier Cooling Towel imprinted with your company logo. Fans can wave them to support the team and players can use them to wipe away sweat and cool down.

Don’t forget about high school sponsorships! Get players ready for the big game with branded uniforms. Sponsor ones like the Titan Performance Sport Shirt or the Poly Mesh Jersey V-Neck T-Shirt.


3. Build strong teams with an office league outfitted in your brand

Team sports aren’t just for professional athletes and students. More and more people are joining adult sports leagues. Rather than working out or lifting weights on their own, people are increasingly gathering at local venues to play team games.

Anywhere there’s a team, there’s an opportunity for team building—and branding with sports promotional products! Put together an office volleyball team, and give them a high-quality, branded Nike® Performance T-Shirt to wear at every matchup. To encourage participation, give a Simplex Tumbler with Straw to everyone who joins a team. Have your employees carry a few extras to share with the opposing team or fans too.


Hit a home run with promotional items for sports teams

As the days get longer, more people head outside to participate in sports, whether they’re watching or playing. With these promotional items for sports teams, when people think of sports, they’ll also think of you! For even more winning ideas on promoting your brand with sports-themed promotional products, check out Sports promotional items put your brand in the lead.