Editor’s Note: This article was originally published in August 2018 and has since been modified to include the latest research.
No matter the business, promotional drinkware makes an excellent giveaway. According to Advertising Specialty Institute®, 70 percent of Canadians (PDF) will hold on to quality promotional drinkware. And 48% will keep it if they find it to be useful.
Promotional drinkware has other advantages as well. It generates about 1,400 impressions (PDF) over its lifetime, which means thousands of eyes will see your brand and logo when you imprint it on a custom mug or tumbler.
If you’re looking for ways to use promotional products—namely tumblers, mugs and water bottles—for your next trade show, event or giveaway, keep reading. We offer five unique ways to use promotional drinkware:
- Office supply holder
- Unexpected gift bag
- Table-top garden
- Coupons, flyers, other literature
- Centerpieces
1. Office supply holder
While there are dozens of ways to store office supplies, there’s a certain “homey” feel associated with a mug stuffed with pens, pencils and other items. A Cabano Mug or Value Coffee Mug would be an appreciated gift for new employees or customers settling into a new office. You can even include an Atlas Stylus Metal Pen with Laser Pointer and a Post-it® Flag Highlighter to help them prepare their desk for the workday.
2. An unexpected gift bag
People attending trade shows, a company event or training are frequently presented with a tote bag of swag. Why not change things up a bit and let promotional mugs stand in for the tote? For instance, if you’re running a table at a health and safety training day, offer a Rounded Spooner Coffee Mug or Aztec Spooner Mug stuffed with a packet of chicken soup, a Hand Sanitizer Spray and a Bandage Dispenser.
3. A table-top garden
Just because you’re giving someone a business gift doesn’t mean that the gift must be all business. For your employee or customer with a new house (and a green thumb), a Flower Pot Mug and a Plant in a Full-Colour Box can start the recipient on a new, fun hobby. Even if gardening isn’t their thing, there’s a strong chance your gift will stick around. Studies show promo drinkware is kept for an average of one year (PDF).
4. Hold coupons, flyers and more
Paper items can easily get lost or left behind after a presentation, but promotional drinkware will almost certainly get taken along. Combine the two and make certain your literature, discount coupons and business cards get where they need to go. The Slim Jim Vacuum Insulated Tumbler is tall, thin, and ready to hold a hot beverage or some critical literature. The Crossland® Travel Mug also offers plenty of space for leave-behind materials and, later, drinks.
5. Centrepieces
The next time you have a gathering or gala, cover the table with promotional mugs—and let them hold the decorations for you! Add a unique twist to your floating candles by putting them in a Glass Mug. The high sheen and bright colours are sure to be a conversation starter. And flower arrangements will look especially lovely in Sparkly Vacuum Tumblers.
Promotional drinkware ideas for more than quenching thirst
Promotional drinkware comes to the rescue when you want to make a memorable impression. Drinkware is versatile, and there’s no limit to the ways it can be used. No matter how you use promotional drinkware, these mugs and tumblers will help build your brand. For more creative ways to use promotional products, check out our infographic. If you are looking for a nostalgic feel, we have a variety of camping mugs, too.