Before he could even read, my son could recognize and point out many logos, including the 4imprint logo (mom’s work), Dodge logo (dad’s truck) and his school logo. He could also recite brand taglines, like when we were at Wendy’s and he declared that they’re “Open Late!” So, I dug around to uncover some information about this phenomenon. Here’s what I found on children’s brand recognition, as well as some ideas for fun promotional toys with logos.
Several years ago, a logo study was done that validates this little talent of our youngest generation. They often do recognize logos long before they can form words. It’s no surprise that Mcdonald’s was among the most identified since children attribute the fast-food chain with fun things like indoor playgrounds and Happy Meals.
With that in mind, it’s easy to see how brand loyalty has the potential to begin in childhood, especially when that brand gives out promotional toys imprinted with a logo. By providing parents with branded toys, you can familiarize this emerging market with your logo, tie your organization to great memories, and make them feel at home with your brand.
Memorable promotional toys with a logo
Start with something as simple as a custom temporary tattoo. Everyone loves a removable tattoo. Plus, recipients will literally wear your brand everywhere they go.
Custom Temporary Tattoo
Doctor’s offices may choose a mascot such as a personalized stuffed animal, so young patients associate the hospital with fun and loving care.
Little Paw Panda
Museums and zoos might remind children about how much fun they had on their last visit with branded items like rainbow spring toys.
Spring Toy – Rainbow
Fan loyalty is something young and old often share so that team allegiance can be nurtured with a sport beach football.
Sport Beach Ball – Football
Make lasting memories with branded toys
When children start recognizing your brand and equating it with good feelings and safety, you might just acquire some lifelong fans. Who knows, they may even pass off their promotional toys with logos to their own children.
~Jess