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Digital marketing is on the ropes due to the increased use of ad blockers. In the United States, 28 percent of Web browsers do so with ad blockers turned on—a practice that is predicted to have a detrimental effect on ad revenue to the tune of $41.4 billion this year.

This infographic will discuss the rise of ad blockers, why consumers are choosing to use them and how marketers can improve the user experience to stay in the game.

 

Learn about ad blockers in this infographic
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