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Endnotes

[1] The Cost of Ad Blocking: PageFair and Adobe 2015 Ad Blocking Report. Rep. PageFair Limited, 26 Aug. 2015. Web. 28 Jan. 2016. <https://downloads.pagefair.com/reports/2015_report-the_cost_of_ad_blocking.pdf>.
[2] Campbell, Cecilia. “What Is Ad Blocking and What Does It Mean for Publishers?” World Association of Newspapers and News Publishers. World Association of Newspapers and News Publishers, 29 Sept. 2015. Web. 29 Jan. 2016. <https://www.wan-ifra.org/articles/2015/09/29/what-is-ad-blocking-and-what-does-it-mean-for-publishers>.
[3] The Cost of Ad Blocking: PageFair and Adobe 2015 Ad Blocking Report. Rep. PageFair Limited, 26 Aug. 2015. Web. 28 Jan. 2016. <https://downloads.pagefair.com/reports/2015_report-the_cost_of_ad_blocking.pdf>.
[4] Ibid
[5] Peterson, Tim, and Courtney Fishman. “Ad Blocking Is a Growing Problem. What’s the Fix?” Advertising Age. Crain Communications, Inc., 19 June 2015. Web. 29 Jan. 2016. <https://adage.com/article/media/publishers-weigh-ways-fight-ad-blocking/299116/>.
[6] The Cost of Ad Blocking: PageFair and Adobe 2015 Ad Blocking Report. Rep. PageFair Limited, 26 Aug. 2015. Web. 28 Jan. 2016. <https://downloads.pagefair.com/reports/2015_report-the_cost_of_ad_blocking.pdf>.
[7] Shields, Mike. “Publishers Worry That Native Ads Are Vulnerable to Ad Blocking.” The Wall Street Journal. Dow Jones & Company, Inc., 5 Oct. 2015. Web. 25 Jan. 2016. <https://www.wsj.com/articles/publishers-worry-that-native-ads-are-vulnerable-to-ad-blocking-1444039200>.
[8] The Cost of Ad Blocking: PageFair and Adobe 2015 Ad Blocking Report. Rep. PageFair Limited, 26 Aug. 2015. Web. 28 Jan. 2016. <https://downloads.pagefair.com/reports/2015_report-the_cost_of_ad_blocking.pdf>.
[9] Murtagh, Rebecca. “Mobile Now Exceeds PC: The Biggest Shift Since the Internet Began.” Search Engine Watch. ClickZ Group Limited, 8 July 2014. Web. 09 Feb. 2016. <https://searchenginewatch.com/sew/opinion/2353616/mobile-now-exceeds-pc-the-biggest-shift-since-the-internet-began>.
[10] Lucas, Chris. “How iOS 9 Ad-Blocking Support Will Change The Mobile Marketing Landscape.” MediaPost. MediaPost Communications, 4 Dec. 2015. Web. 09 Feb. 2016. <https://www.mediapost.com/publications/article/263963/how-ios-9-ad-blocking-support-will-change-the-mobi.html>.
[11] The Cost of Ad Blocking: PageFair and Adobe 2015 Ad Blocking Report. Rep. PageFair Limited, 26 Aug. 2015. Web. 28 Jan. 2016. <https://downloads.pagefair.com/reports/2015_report-the_cost_of_ad_blocking.pdf>.
[12] Ibid
[13] Peterson, Tim, and Courtney Fishman. “Ad Blocking Is a Growing Problem. What’s the Fix?” Advertising Age. Crain Communications, Inc., 19 June 2015. Web. 29 Jan. 2016. <https://adage.com/article/media/publishers-weigh-ways-fight-ad-blocking/299116/>.
[14] Campbell, Cecilia. “What Is Ad Blocking and What Does It Mean for Publishers?” World Association of Newspapers and News Publishers. World Association of Newspapers and News Publishers, 29 Sept. 2015. Web. 29 Jan. 2016. <https://www.wan-ifra.org/articles/2015/09/29/what-is-ad-blocking-and-what-does-it-mean-for-publishers>.
[15] Johnson, Lauren, and Christopher Heine. “We Brought Together the Major Players in the Ad Blocker War, and Here’s What They Told Each Other.” AdWeek. AdWeek, 25 Oct. 2015. Web. 25 Jan. 2016. <https://www.adweek.com/news/advertising-branding/heres-what-happens-when-ad-blockers-publishers-and-agencies-get-together-talk-about-you-know-what-1677>.
[16] Jacob, Sherice. “Is Adblock Plus Killing Your Conversions?” Kissmetrics Blog. Kissmetrics, 3 Oct. 2014. Web. 09 Feb. 2016. <https://blog.kissmetrics.com/is-adblock-killing-conversions/>.
[17] Prin, Max. “Ad Blockers & Analytics: What Webmasters Should Know And Do.” Marketing Land. Third Door Media, Inc., 16 Oct. 2015. Web. 09 Feb. 2016. <https://marketingland.com/ad-blockers-analytics-webmasters-know-145661>.
[18] Kulp, Patrick. “Ad-blockers Are Terrifying Companies and Publishers, but There’s No Holding Them Back.” Mashable. Mashable, Inc., 31 Aug. 2015. Web. 27 Jan. 2016. <https://mashable.com/2015/08/31/ad-block/#hz1um17dxkqF>.
[19] Johnson, Lauren, and Christopher Heine. “We Brought Together the Major Players in the Ad Blocker War, and Here’s What They Told Each Other.” AdWeek. AdWeek, 25 Oct. 2015. Web. 25 Jan. 2016. <https://www.adweek.com/news/advertising-branding/heres-what-happens-when-ad-blockers-publishers-and-agencies-get-together-talk-about-you-know-what-1677>.
[20] Campbell, Cecilia. “What Is Ad Blocking and What Does It Mean for Publishers?” World Association of Newspapers and News Publishers. World Association of Newspapers and News Publishers, 29 Sept. 2015. Web. 29 Jan. 2016. <https://www.wan-ifra.org/articles/2015/09/29/what-is-ad-blocking-and-what-does-it-mean-for-publishers>.
[21] The Cost of Ad Blocking: PageFair and Adobe 2015 Ad Blocking Report. Rep. PageFair Limited, 26 Aug. 2015. Web. 28 Jan. 2016. <https://downloads.pagefair.com/reports/2015_report-the_cost_of_ad_blocking.pdf>.
[22] Endler, Michael. “Marketers Need to Chill Out About Ad Blockers.” The Huffington Post. The Huffington Post, 16 Oct. 2015. Web. 09 Feb. 2016. <https://www.huffingtonpost.com/advertising-week/marketers-need-to-chill-o_b_8314342.html>.
[23] McNeal, Marguerite. “10 Minutes With: Johnny Ryan.”American Marketing Association. American Marketing Association, Nov. 2015. Web. 09 Feb. 2016. <https://www.ama.org/publications/MarketingNews/Pages/10-minutes-with-johnny-ryan.aspx>.
[24] Ibid
[25] “Acceptable Ads Manifesto.” Acceptable Ads Manifesto. Eyeo GmbH, 2 Apr. 2014. Web. 29 Jan. 2016. <https://acceptableads.org/>.
[26] Ibid
[27] Phillips, Adam. “How to Be a Better Marketer in the Era of Ad-Blocking Technology.” MarketingProfs. MarketingProfs LLC, 11 Nov. 2015. Web. 09 Feb. 2016. <https://www.marketingprofs.com/articles/2015/28853/how-to-be-a-better-marketer-in-the-era-of-ad-blocking-technology>.
[28] Wong, Brian. “How Marketers Can Survive in the War on Mobile Ad Blocking.” Kissmetrics Blog. Kissmetrics, n.d. Web. 09 Feb. 2016. <https://blog.kissmetrics.com/war-on-mobile-ad-blocking/>.
[29] Shields, Mike. “Publishers Worry That Native Ads Are Vulnerable to Ad Blocking.”The Wall Street Journal. Dow Jones & Company, Inc., 5 Oct. 2015. Web. 25 Jan. 2016. <https://www.wsj.com/articles/publishers-worry-that-native-ads-are-vulnerable-to-ad-blocking-1444039200>.
[30] Peterson, Tim, and Courtney Fishman. “Ad Blocking Is a Growing Problem. What’s the Fix?” Advertising Age Media. Crain Communications, Inc., 19 June 2015. Web. 29 Jan. 2016. <https://adage.com/article/media/publishers-weigh-ways-fight-ad-blocking/299116/>.
[31] Shields, Mike. “Publishers Worry That Native Ads Are Vulnerable to Ad Blocking.” The Wall Street Journal. Dow Jones & Company, Inc., 5 Oct. 2015. Web. 25 Jan. 2016. <https://www.wsj.com/articles/publishers-worry-that-native-ads-are-vulnerable-to-ad-blocking-1444039200>.
[32] Campbell, Cecilia. “What Is Ad Blocking and What Does It Mean for Publishers?” World Association of Newspapers and News Publishers. World Association of Newspapers and News Publishers, 29 Sept. 2015. Web. 29 Jan. 2016. <https://www.wan-ifra.org/articles/2015/09/29/what-is-ad-blocking-and-what-does-it-mean-for-publishers>.
[33] Ibid
[34] Endler, Michael. “Marketers Need to Chill Out About Ad Blockers.” The Huffington Post. The Huffington Post, 16 Oct. 2015. Web. 09 Feb. 2016. <https://www.huffingtonpost.com/advertising-week/marketers-need-to-chill-o_b_8314342.html>.
[35] Kulp, Patrick. “Ad-blockers Are Terrifying Companies and Publishers, but There’s No Holding Them Back.” Mashable. Mashable, Inc., 31 Aug. 2015. Web. 27 Jan. 2016. <https://mashable.com/2015/08/31/ad-block/#hz1um17dxkqF>.
[36] Johnson, Lauren, and Christopher Heine. “We Brought Together the Major Players in the Ad Blocker War, and Here’s What They Told Each Other.” AdWeek. AdWeek, 25 Oct. 2015. Web. 25 Jan. 2016. <https://www.adweek.com/news/advertising-branding/heres-what-happens-when-ad-blockers-publishers-and-agencies-get-together-talk-about-you-know-what-1677>.
[37] Islam, Shafqat. “10 Content Marketing Game Changers to Look for in 2016.” Mashable. Mashable, Inc., 18 Dec. 2015. Web. 25 Jan. 2016. <https://mashable.com/2015/12/18/content-marketing-predictions/#BKu1Cuj_xuqr>.

 

 

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