The world isn’t flat—why should your video be? 360-degree video marketing is changing the way content is consumed. Viewers can interact with the immersive, spherical footage, which keeps them engaged and focused on your brand. 360 video also gets more shares and subscribers than standard video. USA Today® calls it the next big thing in technology, and it is predicted to turn media consumption on its head.

On average, consumers spend less than two hours a day watching digital video compared to five hours of TV. The popularity of 360 video and virtual reality is expected to dramatically change that ratio. In fact, YouTube’s® chief business officer, Robert Kyncl, says digital video will surpass TV by the year 2020. Be part of the next big thing—read on to discover how you can use 360 video marketing to drive engagement at your next trade show.

How to use 360 video marketing
Creating 360 video marketing content is easy with the right tools, such as the special lens on a 360 camera, the panorama option on an iOS device or Samsung Galaxy® phone, or a 360 photo app like Street View® or Google® Camera. Use this technology in a number of ways:

Don’t miss out on the next big thing in technology. Incorporate 360 video marketing at your next trade show to increase engagement and impress your audience.

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