Imagine having your customers’ undivided attention as they are immersed in your product or service. Imagine customers wearing branded VR glasses as they experience all that your company has to offer. This is no longer a dream, it’s reality – virtual reality.

Virtual reality (VR) is fast emerging as a marketing tool for organizations that need to reach both businesses and consumers. Though consumers are largely using VR for gaming, virtual reality for business has the potential for so much more. The interactive simulation in a three-dimensional environment has the power to build concrete customer experiences and rock-solid brand loyalty.

 

Putting Virtual Reality for Business to Work in Your Organization

Understanding the concept of VR is one thing. Knowing how to use it to strengthen customer relationships is another. But with the technology available today, it is possible. The tools have become increasingly affordable as the tech matures. So start imagining what you can do! Here are four ways you may be able to use virtual reality for business:

 

Have customers attend your event virtually.

With VR, your customers can experience your event from the comfort of their own homes. No standing in line. No travel. No crowds to fight. Imagine anyone in the world attending your event, or an event your brand has sponsored. Companies are already starting to embrace this capability. Consider promoting your unique event through logo’d VR viewers, like the Cardboard Virtual Reality Viewer or Collapsible Virtual Reality Glasses.

Cardboard Virtual Reality Viewer             Collapsible Virtual Reality Glasses

Gather meaningful consumer feedback.

Surveys and questionnaires? They’re so last century. With VR, you’ll be able to design a virtual store location and gather customer feedback on their experience. Or, you can develop a product prototype and get reviews on it before launch. Try it at a trade show and share the joy with your potential customers with branded VR glasses, like the Mini Virtual Reality Glasses.

Mini Virtual Reality Glasses

Help customers try your product on for size.

Analysts say in the near future, VR will enhance the online shopping experience by allowing customers to check the fit of a product, whether it’s clothing or household goods. Imagine being able to see how a chair would fit into your bedroom. That’s the direction VR is taking, and experts say it will revolutionize e-commerce. Keep your company top-of-mind for your online shoppers with the Easel Tablet Cover with Jotter.

Easel Tablet Cover with Jotter

 

Learn virtually anything.

Whether it’s on-the-job training, teleconferencing, or higher ed, VR has the potential to create new kinds of learning experiences. Imagine being able to practice a presentation in front of a virtual audience or meet with a remote coworker face-to-face from opposite sides of the globe, while feeling like you’re in the same room. Share the knowledge with new hires or new students by giving them a virtual reality viewer, like the Cobra Virtual Reality Viewer, in their welcome packets.

Cobra Virtual Reality Viewer

VR promotions: Don’t forget the basics.

Though the business landscape is only beginning to step into the world of VR, chances are your customers who’ve already experienced its potential are craving more. For others, VR promotions will be entirely new. So don’t forget to communicate the basics. When planning virtual reality promotions, tell users what they can expect and how they can use their device. That’ll help ensure they enjoy the full experience.

 

Get creative with virtual reality for business!

For your business, the potential to change customer satisfaction and user experience for the better through this emerging technology has already become a reality!

 

–Suzanne

PS – If you have other creative ideas for using branded VR glasses, I’d love to hear about them in the comments below.

 

 

 

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Suzanne Worwood

Suzanne Worwood is VP of Merchandising and has been with 4imprint for 14 years. Inspired by the retail environment and her own world travels, Suzanne writes about all things product: trends, uses, colors, designs.

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