4imprint, LLC

| Updated: December 31, 2020

55% of a first impression is visual.

First impressions count. In fact, more than half of the first impression someone makes is based on visual cues, including how you look, dress and stand. This is especially true at trade shows, where eye-catching graphics and engaging booth activities are competing for attendees’ attention. When you want to attract the 82 percent of trade show visitors who are directly involved in purchasing decisions, pay attention to the first impression your booth and team create. That means paying attention to your team’s trade show apparel.

Choosing trade show apparel

Choose trade show apparel that is comfortable, high quality and likely to be worn post-show.

Your booth has the perfect set-up. Your giveaways are grab-worthy. To complete your trade show trifecta, make sure your trade show apparel instantly communicates your team’s credibility and can-do approach. Score bonus points (and long-term brand exposure) if you choose apparel your staff will want to wear post-show.

Here are three reasons promotional apparel matters for trade show success:

  1. Promotional apparel sends a message. What your team wears is a direct reflection on your brand. This is especially important when you’re at an event surrounded by your target audience. For example, a stylish, comfortable Button Down Poplin Shirt with your embroidered logo speaks to your organization’s professionalism and accessibility, whereas a Brewer Flannel Shirt may suggest a more relaxed, casual vibe. Choose trade show apparel that helps you create a first impression that matches your brand.
  2. Branded apparel creates a sense of teamwork. The best trade show booths are the ones where team members work well together. When you outfit your team with logo’d shirts or other apparel, you create a sense of team unity. Whether your team works trade shows together often or is on the show floor together for the first time, wearing the same Moisture Management Polo with Stain Release connects them to one another. And a connected team is more likely to be a successful team.
  3. Attendees will easily be able to identify your staff. If you’ve ever visited a trade show booth and couldn’t tell attendees from booth staff, you know why this is important. One good reason you want your staff to be easily identifiable: 64 percent of visitors to a booth are not current customers of the exhibitor. Helping visitors quickly identify representatives who can answer questions can lead to new business opportunities. For example, the eye-catching bold stripes on the logo’d Silk Touch Sport Colorblock Polo or the Colorblock Contender Tee stand out among a booth full of attendees.

Bottom line: Choose trade show apparel that puts your team at ease. Your team’s apparel should be comfortable and stylish enough that your staff will continue wearing it long after the trade show is over. Be sure the style matches the image you want your brand to create. Choosing quality trade show apparel that matches your brand ensures you create the right first impression.

No matter which show you’re participating in, the right trade show apparel will get your brand noticed for all the right reasons. Good luck at your next show!

Becky Dillenberg
Becky Dillenberg

Becky is 4imprint’s Marketing Manager for Public Relations and Content, and has been with 4imprint for 12 years. Becky writes about how promotional products can help organizations grow and spread their messages, as well as 4imprint news.

Read More by: Becky

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