4imprint, LLC

| Updated: February 05, 2021

For more information, contact:
Ben Thompson, 4imprint
920-236-7272 ext. 8226

Company parties becoming more casual, according to the latest issue of amplify®

(OSHKOSH, Wis.)—More organizations are holding business-casual holiday events according to new research from promotional products retailer 4imprint®. The biggest change is among large companies where 41 percent more opted for a business-casual event in 2018 vs. 2015.

The nationwide survey also found holiday parties are becoming more common, with 80 percent of organizations planning on holding a company gathering this year—up from 74 percent just three years ago. Moreover, 62 percent of respondents will be using promotional products in their holiday gatherings, as décor, employee apparel or holiday party giveaways. More results from this original research can be found in the cover story of amplify, 4imprint’s online digital magazine.

“The traditional view of company parties as black-tie, plus-one affairs is evolving,” said Kevin Lyons-Tarr, CEO, 4imprint. “It’s interesting seeing how company parties are changing over time and the new ways promotional products are being used to add an extra-special touch to holiday celebrations.”

In addition to the cover story, readers will learn how:

  • The Mississippi Park Connection used plant giveaways to raise funds for planting trees along the mighty river.
  • A recent 4imprint survey demonstrates how company team-building is changing—and how the Los Alamos County, N.M. Police Department is using logoed shirts to show team unity.
  • The Community Family Partnership of Network180 and Visible Equity are cleverly using a punch card and a duffle bag to help break down barriers to learning.

This issue of amplify digital magazine can be viewed online at info.4imprint.com.


About 4imprint

4imprint is part of 4imprint Group, Plc, a publicly traded company on the London Stock Exchange, serving more than 100,000 businesses with promotional items throughout the United States, Canada, United Kingdom and Ireland. 4imprint offers corporate gifts, personalized gifts, custom t-shirts, promotional pens, travel mugs, tote bags, water bottles, Post-it® Notes, custom calendars, custom shirts and much more. For additional information, visit www.4imprint.com.