FOR IMMEDIATE RELEASE
For more information, contact:
Becky Dillenberg, 4imprint
920-236-7272, ext. 8546
4imprint releases “What’s New in Business Holiday Parties: 2018 Survey Results” eBook
(OSHKOSH, Wis.)—Eighty percent of businesses are planning to throw a holiday gathering this year, and more companies are opting for casual or business casual attire at their events, according to a nationwide survey conducted by promotional products retailer 4imprint®.
This eBook includes results from 4imprint’s 2018 holiday party survey, which examines how large and small organizations across every industry are hosting holiday gatherings and using promotional giveaways as thank-you gifts, party favors and décor.
Complete results can be found in the new 4imprint® eBook, “What’s New in Business Holiday Parties: 2018 Survey Results.”
Further insights from the survey include:
- From 2015 to 2018, the number of holiday parties being hosted on-site has nearly doubled.
- Fifty percent of holiday parties will be for employees only in 2018.
- Fourteen percent* of respondents give promotional apparel during the holidays.
“It’s clear that company holiday parties have become more common and more casual over the last three years,” said Kevin Lyons-Tarr, CEO, 4imprint. “The study contains some interesting findings about the kinds of holiday gatherings organizations host. Likewise, we were intrigued to see the changing roles promotional products are playing—from traditional thank-you gifts to growing uses like branded party favors and decor.”
Results are based on a survey of 302 companies that was collected from June 25, 2018 to July 2, 2018. Survey respondents work in many different industries, including technology, real estate, retail, engineering and manufacturing. To read the eBook, visit:
4imprint is part of 4imprint Group plc, a publicly traded company on the London Stock Exchange. The Group serves hundreds of thousands of customers with promotional items throughout the United States, Canada, United Kingdom and Ireland. 4imprint offers corporate gifts, personalized gifts, custom t-shirts, promotional pens, travel mugs, tote bags, water bottles, Post-it® Notes, custom calendars, custom shirts and much more. For additional information, visit http://www.4imprint.com/.
*Data updated as of 1/12/2019