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Beyond demographic segmentation: The changing face of consumerism
This Blue Paper discusses going beyond traditional demographic segmentation to better understand consumer...
Zach suggests ...
Benefits of market segmentation: Target your most valuable customers
This Blue Paper outlines the benefits of market segmentation including increased profits, lower costs and...
Sherry discusses ...
amplify® Shows How NBA® G-League® Team, Others Use Promotional Products to Build Brands
New issue of amplify showcases how organizations are using promotional products to create emotional conne...
Bianca digs ...
amplify: Winter 2017
The amplify Winter 2017 issue gives tips on tapping top talent, ways to celebrate a company anniversary, ...
Barb recommends ...
amplify: Summer 2017
The amplify Summer 2017 issue is packed with ideas for your business. Find ways to tell your brand's stor...