Analytics

Amanda likes ...

Beyond demographic segmentation: The changing face of consumerism

This Blue Paper discusses going beyond traditional demographic segmentation to better understand consumer...

Amanda recommends ...

This Blue Paper explores free Google tools that improve business planning. Tools include Forms, Fusion Ta...

Sarah recommends ...

This article discusses how exhibitors can use trade show metrics and data to gauge success of their trade...

Gail writes ...

This Blue Paper discusses text analytics, what it is and why it matters. The paper also analyzes differen...

Adam writes ...

This Blue Paper explores marketing attribution and how it contributes to optimized marketing budgets. Var...