Sarah recommends ...

Market segmentation

Is your small business looking for ways to increase profits, reduce costs and effectively reach the custo...

Cory suggests ...

Market your way to the best Small Business Saturday® yet

Participating in Small Business Saturday is a great way to kick off the holiday season. With these tips a...

Kathi describes ...

Must-Have Technology for Trade Show Travel

The average trade show traveler will venture 400 miles to attend an exhibit. This article explores top te...

Barb digs ...

Nonprofit Giveaways Lend a Helping Hand – Canada

Read four inspirational stories about how charitable organizations use nonprofit giveaways to help the si...

Sarah recommends ...

Office visit, urgent care clinic or emergency room – Canada

Learn about the levels of care offered at an office visit, urgent care clinic and ER and how this can aff...

Sherry suggests ...

Onboarding Best Practices for School Employees

This article explores onboarding best practices for school employees as well as the benefits of an effect...

Jason likes ...

Preventing brain drain in your community

Learn tips for preventing brain drain, like using promotional giveaways to advertise incentives to stay i...

Casey discusses ...

Preventing brain drain in your community – Canada

Is preventing brain drain in your community a challenge? Find out which incentives can help keep graduate...

Amie likes ...

Promote community recycling programs using eco-friendly giveaways

Get your community to up their recycling habits by increasing awareness and encouraging participation in ...

Zach suggests ...

Promote community recycling programs using eco-friendly giveaways – Canada

Recycling offers many benefits to community—it helps reduce waste, create jobs, conserve resources and ...

Adam likes ...

Promote remote work-life balance – Canada

Avoiding burnout and staying motivated are two benefits of remote work-life balance. We offer ideas to ba...

Josh suggests ...

Promoting Healthcare Apps

This article offers tips on promoting healthcare apps to connect with patients, take appointments, educat...

Jon recommends ...

Promotional banner ideas to share important information – Canada

4imprint sign expert, Stephanie, shares promotional banner ideas to help spread the word about business h...

Amanda suggests ...

Promotional strategies to captivate your trade show audience

If you can, offer product samples to potential buyers so they can try before they buy. In addition to all...

Andy writes ...

Promotional strategies to captivate your trade show audience – Canada

To make the most out of your trade show experience, take time to design a product-promotion strategy that...

Pam writes ...

Reduce inconvenient no-show appointments with these 6 tips

Try these ideas to reduce no-show appointments so you can see as many patients as possible.

Adam digs ...

Reduce inconvenient no-show appointments with these 6 tips – Canada

No-show appointments and late cancellations can be inconvenient and costly. Check out ideas on how to red...

Sarah recommends ...

Retro giveaways bring back the good old days

Bring back those good old days by adding a little nostalgia to your marketing mix. We have fun retro give...

Brian describes ...

Say goodbye to the annual performance appraisal – Canada

Is it time to say goodbye to the annual performance appraisal? Understand this business intelligence is k...

Alysia describes ...

School communication strategies: When more is best

When sharing critical information, it can help to overcommunicate. These school communication strategies,...

Carrie describes ...

School communication strategies: When more is best – Canada

Did you know an effective communication strategy tip is to overcommunicate? When you have information to ...

Sam recommends ...

Serve the community better with convenient service options – Canada

Creating new government service options has benefits for the community and your agency. We share three ea...

Sherry discusses ...

Serve the community better with online service options

It’s time to get digital. Putting government online service options online makes citizens’ lives easi...

Erika digs ...

Serving the Community, Not Just Customers

As you start your strategic planning for the coming year, consider adding service to your community to yo...

Adam describes ...

Serving the community, not just customers – Canada

If taking care of the customer is job one, taking care of the community may be job two.