Jennifer discusses ...

How to implement a culture of transparency in your marketing – Canada

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What do consumers mean when they say they want transparency? According to a study by Sprout Social®, the top three signifiers of transparency come from:   59% openn...

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Debra writes ...

How to implement a culture of transparency in your marketing

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It’s clear—company transparency is a critical marketing tactic. One recent study showed an impressive 94% of consumers are likely to be loyal to a brand that commits ...

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Promotional toys for your kids at heart

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The term “trade show” sounds very grown-up. Subsequently, promotional toys may not be the first thing that comes to mind when you consider ways to achieve your busine...

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Jenn discusses ...

Promotional toys for your kids at heart – Canada

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The term “trade show” sounds very grown-up. Subsequently, promotional toys may not be the first thing that comes to mind when you consider ways to achieve your busine...

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Jason suggests ...

Keep your school’s community in the loop using PR giveaways

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Your school and its students are doing amazing things every day, but how many of those accomplishments are being shared with the community? Communicating with the public ...

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Justin likes ...

Keep your school’s community in the loop using PR giveaways – Canada

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Your school and its students are doing amazing things every day, but how many of those accomplishments are being shared with the community? Communicating with the public ...

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Jason writes ...

Branding your city—it’s more than a motto

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“The city that never sleeps.” “Keep Austin weird.” “What happens in Vegas, stays in Vegas”. A motto is a quick way to capture the feel of your city, but a sin...

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Emily writes ...

Branding your city—it’s more than a motto – Canada

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“The garden city.” “The Chicago of the north.” “The city of saints”. A motto is a quick way to capture the feel of your city, but a single phrase cannot give ...

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How to craft the right job posting to get the right hire

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If you’re having a tough time finding candidates to fill your healthcare jobs, you’re not alone. Unemployment is the lowest it’s been in 50 years. But with the righ...

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Anne describes ...

How to craft the right job posting to get the right hire – Canada

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Finding the right candidates to fill your healthcare jobs can be a struggle. Unemployment rates are low, so many job seekers can be more selective about the positions the...

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