Brian digs ...
Plan, promote and party: A guide to planning internal company events
Planning an internal company event for the first (or tenth) time can be a challenge. We offer event plann...
Cindy recommends ...
Memetics
If you aren’t sure how to define a meme on social media, then you probably aren’t aware of memetics, ...
Zach suggests ...
Benefits of market segmentation: Target your most valuable customers
This Blue Paper outlines the benefits of market segmentation including increased profits, lower costs and...
Amy describes ...
Subscription-based Services
This Blue Paper features the rise of subscription-based services as business planning.
Tiffany writes ...
Influencer Marketing
This Blue Paper discusses influencer marketing, its evolution and ways in which entrepreneurs can tap inf...