Adam describes ...

Captivating contests and prizes to engage your audience – Canada

Everyone loves a good contest. Vying for an exciting prize and working to win a competition engages your ...

Cheryl discusses ...

Co-marketing: The smart strategy to expand your reach! – Canada

Co-marketing can help with both. It involves building strategic partnerships with businesses that are rel...

Maria writes ...

Customer retention tips that bring people back for more – Canada

Turning first-time customers into repeat customers is a critical business builder.

Danielle writes ...

Go big for little cost, thanks to guerrilla marketing ideas for small business – Canada

To Levinson, guerilla marketing campaigns were meant to be inexpensive, nontraditional, unexpected and me...

Andrea describes ...

Grow your reach with marketing campaign ideas for small business – Canada

It is estimated that consumers are exposed to as many as 10,000 messages from brands every day.

Adam shares ...

Kick your new sales year into high gear – Canada

As the holidays wind down, it’s time to get creative with new year sales. Use sales swag to entice cust...

Tiffany discusses ...

Skip the Discounts: 5 Alternatives to Building Customer Loyalty – Canada

Your most loyal customers are responsible for more than half of your company’s sales. Learn how to use ...

Amanda discusses ...

Social media engagement tips that are worth the share – Canada

It may come as no surprise that 94 percent of small businesses use social media for marketing.

Carol recommends ...

The best small business giveaways to celebrate BDC Small Business Week – Canada

Make the most of Small Business Week 2022 with our updated annual list of ideas and small business giveaw...