Giving is on the rise. Last year, donor support grew 4.1% for the sixth consecutive year. Of course, a successful fundraising strategy includes showing appreciation with thank-you notes and perhaps gratitude gifts. To help you with gratitude gift ideas, we’ve put together a list to help you show appreciation to the people who support you.
Idea #1: Welcome package
There’s nothing more exciting than getting a donation from a first-time giver. When a new donor reaches out, give them a welcome package to show your appreciation. Send it no later than two weeks after they’ve made their first gift.
To do this, send a gift that correlates back to what you do. For example, a homeless shelter might send a blanket with a note that says “Because of your kindness, we can share warmth with others.”
Idea #2 Seasonal items
Consider giving a gift that matches the season. In fall and winter, donors will appreciate gratitude gifts like a cozy toque or a mug for their favourite hot beverage.
Idea #3: Birthday surprise
When people donate, ask them to share their birth date with you. That way, you can surprise them with a personalized card and a gift to show gratitude, such as a hardcover notebook. Maybe even attach a gift card for them to get local takeout. And remember to send a handwritten thank-you note for their support.
Idea #4: Sweets and treats
Never underestimate the power of food. Appeal to donors’ taste buds by sending cookies or nuts.
Idea #5: Meaningful calendars
Find a calendar that matches your fundraising theme or your mission. Or send a calendar they would find useful, such as a Farmer’s Almanac calendar. With daily use, the calendar will keep your organization top of mind throughout the year.
Show your appreciation
Thanking donors is a must when it comes to fundraising. Plus, showing your appreciation with gratitude gifts can help you build a pool of recurring donors (who give a whopping 440% more over time than one-time donors). The best gifts will encourage your donors to give more, so you can make an even bigger impact.