|Generation Z is comprised of those born between 1995 and 2012. The eldest of this generation is barely 20 years old, yet the influence they are expected to have on the world is great and powerful.Nicknamed “the mutants”—in part due to their addiction to the digital world—these youngsters have never known a life without the Internet. They spend more than three hours daily surfing multiple screens simultaneously and look to social media to interact with friends, discover trends and more. But all this tweeting, posting and vining isn’t just for fun. These budding philanthropists are using social media for good—to raise money and support the causes they care about.|
Harness the power of Gen Z
Nonprofits looking to harness the power of the charitable Generation Z should keep three simple tips in mind:
Remember, the value of your Generation Z supporters is great. Recruit them as your volunteers, promoters and biggest fans!
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