Create a knockout nonprofit fundraiser by including promotional gifts to enhance the power of your message. Not only are promotional gifts fun, but they also help spread your organization’s mission, share your success and show your supporters the love.
Short-term, the goal of a nonprofit fundraiser is to generate donations. But building partnerships with sponsors and deepening donor relations are important, future-focused objectives, too. Learn how to use promotional gifts to strengthen relationships, build brand awareness, show gratitude and generate additional revenue.
How to fundraise using promotional giveaways
Promotional gifts to recognize sponsors and honor donors
As all fundraising pros know, donor relations are the key to a successful development program. Treat your donors and sponsors well and they’ll be more likely to stick around for the long haul. At fundraising events, honor top supporters with a token of gratitude. For corporate sponsors, an award or plaque that can be displayed in the office is a nice gift. For individual donors, consider presenting tiered promotional gifts—perhaps a nice desk clock, logo’d jacket or photo frame, depending on the donation and tenure.
Though you may be tempted to go all out for your most generous sponsors and donors, practice some restraint. Many donors would rather receive a small token of appreciation along with the knowledge that their funds are being used to support the cause that moves them.
Raffle ideas to generate additional revenue
At nonprofit fundraising events, attendees look for multiple ways to make a contribution. While some will take part in a silent or live auction, others prefer to make a charitable contribution. Still others enjoy a game of chance. If your organization’s supporters are looking forward to a raffle or auction, don’t disappoint. (Be sure you have the proper license to operate a raffle or drawing in your location.)
Keep the fun going with prize drawings and raffles. Consider raffling a personal espresso set—complete with beans, flavored syrups, cups and more. Or maybe an outdoor grill accompanied by spice rubs, sauces and BBQ tools. Your guests will love these fun raffle ideas.
Promotional giveaways to boost brand awareness
Fundraising events provide the opportunity to introduce your organization to new audiences. Logo’d lunch bags, totes and drinkware are nice, inexpensive ways to thank new and existing supporters as they leave your fundraising event. Best of all: These gifts serve a dual purpose. When carried by donors, these items broadcast a message of support while getting your brand in front of countless eyes.
When choosing promotional gifts to boost brand awareness, usefulness is key. Choose an item your audience is likely to use and will proudly carry. Fundraisingcoach.com suggests that you make sure your organization’s name and logo are highly visible. Lunch bags, totes and drinkware double as literature holders, too. Consider stuffing them with a success story, your fundraising progress or a note of thanks.
Promotional giveaways to show gratitude
If your fundraising event was made successful by a team of volunteers who went above and beyond, build teamwork and pride with a nice thank-you gift recognizing their contributions to the event. Try promotional gifts that align with your organization’s mission. For instance, an organization focused on trail preservation could give a logo’d backpack, and an animal shelter may send a logo’d pet first-aid kit.
When done tastefully, this type of gift will encourage volunteers to return for next year’s event.
Promotional gifts are the perfect accompaniment to your nonprofit fundraising event. Use them to strengthen sponsor and donor relations, boost brand awareness, show gratitude and generate additional funds. And the best part is this: After the event, promotional gifts allow your supporters to take your message with them.
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