According to the Nielsen® Global Trust in Advertising Report, 83 percent of survey respondents trust recommendations from family and friends. That makes referrals the most trusted form of advertising.
When people trust you enough to recommend your services to others, it is the highest compliment. After all, you work hard to create positive experiences for your customers, and it’s nice to know your work is appreciated. Show how grateful you are for patient referrals with a branded thank-you gift.
Say thanks with a promotional thank-you gift
When you show patients you appreciate their support and recommendations, they’re more likely to keep referring others your way. Expressing gratitude with a branded thank-you gift also builds loyalty, sets you apart from the competition and reinforces the “human” side of your practice. Try one of all of these referral thank-you gift ideas to keep the recommendations coming:
Health and safety kits
Did you know 82 percent (PDF) of consumers can recall the name of the organization that gave them a health and safety item? First-aid kits are great promotional thank-you gifts. The Pocket First Aid Kit comes with all the essentials needed to fix minor injuries in one convenient zippered case. This mini first-aid kit has a variety of first-aid supplies tucked inside a handy drawstring bag.
Fitness items
Giving a gift that fits with your business is key. Fitness items are an appropriate choice for physical and occupational therapy clinics, chiropractic offices, sports medicine facilities and more. Give patients something comfy to wear during their next visit, like a moisture-wicking training T-shirt. Or thank patients with this soft hot/cold pack—perfect for anyone suffering from aches and pains.
Drinkware
Fun fact—50 percent of people who own promotional drinkware use it at least two to three times per week (PDF). That’s a lot of chances for your logo to be seen. Fruit infused water is trending right now, making a fruit infuser sport bottle a great referral thank-you gift for nutritionists, physical or occupational therapists and more. The Pump N Chill Tumbler is another excellent choice. It’s perfect for promoting your brand while urging clients to stay healthy.
Bags and more
Eighty-five percent (PDF) of people will keep a promotional product if it is functional or useful. Bags are both, making them a great thank-you gift. Plus, the average bag generates 5,700 impressions (PDF) in its lifetime (that’s more than any other promotional product). Fill your tote with goodies relevant to your practice for an impressive thank-you gift. For example, a dental or orthodontic clinic could give this sportpack with a fun pen inside and a clip attached to a thank-you note.
Remember, a referral is the best kind of compliment. Keep referrals coming your way by rewarding those who recommend your practice with a branded thank-you gift. We hope these ideas help you find the perfect way to express your gratitude.