Endnotes
[1] “Why Influencer Marketing Is The New King Of Content.” Wersm. N.p., 1 May 2015. Web. 10 Oct. 2015.
[2] Wong, Kyle. “The Explosive Growth of Influencer Marketing and What It Means for You.” Forbes. N.p., 10 Sept. 2014. Web. 17 Sept. 2015.
[3] Barratt, Andrew. “Who Is an Influencer?” Social@Ogilvy. Ogilvy & Mather, 04 June 2014. Web. 18 Sept. 2015.
[4] Armoo, Timothy. “Five Must Dos for Successful Influencer Marketing Campaigns.” The Guardian. Guardian News and Media, 24 Sept. 2015. Web. 24 Sept. 2015.
[5] Greenwood, Sue. “Katz, E. (1957) ‘The Two-Step Flow of Communication: An Up-to-date Report on a Hypothesis.” Web log post. Sue Greenwood: PhD Blog. N.p., 8 Jan. 2014. Web. 17 Sept. 2015.
[6] Matthews, Kristen. “The Definitive Guide to Influencer Marketing.” Kissmetrics. N.p., Apr. 2013. Web. 18 Sept. 2015.
[7] “Who Are Influencers and Why Should I Care?” Mavrck. N.p., 6 Aug. 2014. Web. 10 Oct. 2015.
[8] “Influencers vs. Advocates: What’s the Difference?” Publication. Tapfluence, n.d. Web. 18 Sept. 2015.
[9] Johnson, Sheree. “New Research Sheds Light on Daily Ad Exposures.” SJ Insights. N.p., 29 Sept. 2014. Web. 18 Sept. 2015.
[10] “Influencer Marketing Study.” Web log post. Tomoson. N.p., Mar. 2015. Web. 18 Sept. 2015.
[11] “Influencers vs. Advocates: What’s the Difference?” Publication. Tapfluence, n.d. Web. 18 Sept. 2015.
[12] Ibid
[13] Matthews, Kristen. “The Definitive Guide to Influencer Marketing.” Kissmetrics. N.p., Apr. 2013. Web. 18 Sept. 2015.
[14] “40 PR Pros Share Influencer Marketing Tips and Tricks.” PR 20/20. N.p., 3 Sept. 2015. Web. 18 Sept. 2015.
[15] Grissom, Twila. “Relevance vs. Reach: Keys to Influencer Marketing.” TechDay News. N.p., 16 Sept. 2015. Web. 10 Oct. 2015.
[16] Baer, Jay. “Why Online Influencer Outreach Is Overrated and How to Fix It.” Convince and Convert. N.p., n.d. Web. 24 Sept. 2015.
[17] “40 PR Pros Share Influencer Marketing Tips and Tricks.” PR 20/20. N.p., 3 Sept. 2015. Web. 18 Sept. 2015.
[18] Fryrear, Andrea. “We Investigate the Pros and Cons of Influencer Marketing so You Don’t Have To.” Marketer Gizmo. N.p., 17 Mar. 2015. Web. 10 Oct. 2015.
Page 4 of 4