4imprint, LLC

| Updated: May 19, 2021

Endnotes

[1] “Why Influencer Marketing Is The New King Of Content.” Wersm. N.p., 1 May 2015. Web. 10 Oct. 2015.

[2] Wong, Kyle. “The Explosive Growth of Influencer Marketing and What It Means for You.” Forbes. N.p., 10 Sept. 2014. Web. 17 Sept. 2015.

[3] Barratt, Andrew. “Who Is an Influencer?” Social@Ogilvy. Ogilvy & Mather, 04 June 2014. Web. 18 Sept. 2015.

[4] Armoo, Timothy. “Five Must Dos for Successful Influencer Marketing Campaigns.” The Guardian. Guardian News and Media, 24 Sept. 2015. Web. 24 Sept. 2015.

[5] Greenwood, Sue. “Katz, E. (1957) ‘The Two-Step Flow of Communication: An Up-to-date Report on a Hypothesis.” Web log post. Sue Greenwood: PhD Blog. N.p., 8 Jan. 2014. Web. 17 Sept. 2015.

[6] Matthews, Kristen. “The Definitive Guide to Influencer Marketing.” Kissmetrics. N.p., Apr. 2013. Web. 18 Sept. 2015.

[7] “Who Are Influencers and Why Should I Care?” Mavrck. N.p., 6 Aug. 2014. Web. 10 Oct. 2015.

[8] “Influencers vs. Advocates: What’s the Difference?” Publication. Tapfluence, n.d. Web. 18 Sept. 2015.

[9] Johnson, Sheree. “New Research Sheds Light on Daily Ad Exposures.” SJ Insights. N.p., 29 Sept. 2014. Web. 18 Sept. 2015.

[10] “Influencer Marketing Study.” Web log post. Tomoson. N.p., Mar. 2015. Web. 18 Sept. 2015.

[11] “Influencers vs. Advocates: What’s the Difference?” Publication. Tapfluence, n.d. Web. 18 Sept. 2015.

[12] Ibid

[13] Matthews, Kristen. “The Definitive Guide to Influencer Marketing.” Kissmetrics. N.p., Apr. 2013. Web. 18 Sept. 2015.

[14] “40 PR Pros Share Influencer Marketing Tips and Tricks.” PR 20/20. N.p., 3 Sept. 2015. Web. 18 Sept. 2015.

[15] Grissom, Twila. “Relevance vs. Reach: Keys to Influencer Marketing.” TechDay News. N.p., 16 Sept. 2015. Web. 10 Oct. 2015.

[16] Baer, Jay. “Why Online Influencer Outreach Is Overrated and How to Fix It.” Convince and Convert. N.p., n.d. Web. 24 Sept. 2015.

[17] “40 PR Pros Share Influencer Marketing Tips and Tricks.” PR 20/20. N.p., 3 Sept. 2015. Web. 18 Sept. 2015.

[18] Fryrear, Andrea. “We Investigate the Pros and Cons of Influencer Marketing so You Don’t Have To.” Marketer Gizmo. N.p., 17 Mar. 2015. Web. 10 Oct. 2015.

 

 

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