4imprint, LLC

According to IHS Markit®, almost 500 million devices with wireless charging capacities shipped worldwide in 2017, and consumer awareness of wireless device chargersis likely close to 100 percent.

Furthermore, studies have shown that 93 percent of consumers find wireless charging appealing. What does that mean for you? It means that custom wireless chargers are an up-and-coming product that will be a big hit with your employees, customers and prospects.

 

What it means to be wireless

The term “wireless charging” is a bit deceptive, as the charger itself must be plugged into a power source. The actual “wireless charging” occurs when a device is placed on top of the charger, rather than being plugged into it.

The most widely available charging standard is called Qi® (pronounced chee). The majority of phone manufacturers have chosen to use Qi technology as their standard—meaning any charger made with Qi technology will charge almost any device enabled with this technology.

Our wireless charging product line includes Qi-enabled custom wireless chargers perfect for boosting your brand message.

 

The number of phones with wireless charging capabilities is growing

AndroidTM phones have had the capability to charge wirelessly since 2011, though it’s only become common over the last two years. iPhone® got wireless charging technology starting in 2017 with the iPhone 8. However, many older devices that don’t have wireless charging capabilities can utilize special adaptors to charge wirelessly.

 

Wireless device chargers are popping up everywhere

Businesses of all kinds have already started to make wireless device chargers a part of their business model. For instance, IKEA® started selling furniture with built-in wireless chargers back in 2015 ,and more and more automobile manufacturers are making wireless chargers part of their vehicles. Wireless chargers can even be found in places like airport lounges, McDonald’s® and Starbucks®.

 

Challenges for adoption

While wireless charging devices are growing in popularity, there are some areas where charging cables still have an advantage. In most cases, you can’t use a phone while it is being charged wirelessly (that includes many apps and other functions), but you can use a phone that’s charging with a cable. Also, many phones charge faster using a cable.

Keep in mind that this technology is still new, so you’ll want to be sure customers and employees understand how to use it before giving a promotional wireless charger as a gift. But given the speed of technology replacement, there’s a strong possibility wireless chargers will be more and more common as times goes on.

 

Custom wireless chargers give your brand a boost

Worldwide, more than 2.5 billion people own a smartphone, and that number doesn’t even include all other wireless devices people might have. Two out of three smartphone owners plan to upgrade their phone within the next twelve months.

The next time you’re in a restaurant or looking to buy a car, take a look around and you’ll quickly realize how prevalent wireless chargers are becoming. The world is quickly becoming a place with a lot more easily-charged phones and a lot fewer dangling cables.

So, if you want to get a gift for a client or employee with a little technological “pop,” consider a promotional wireless charger for their home, car or anywhere else!

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Michelle Banks

Michelle is 4imprint’s Technology Category Manager, and has been with the company for 10 years. Keeping a close eye on what’s going on in the changing tech world, Michelle writes about the most popular products that customers want.

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