Editor’s Note: This blog post was originally published in May 2017 and has since been updated to incorporate the latest trends in promotional apparel.
Clothing trends come and go. The same holds true for promotional apparel: What’s hot today may be replaced by something more colourful, stylish or full-featured tomorrow. What promotional clothing is on-trend this year? We’ll show you the top styles (PDF), so you can put them to work in your organization.
Bright and bold promotional clothing
Over the last year, people have been spending more time at home, creating the opportunity to dress more casually—and get more creative. This casual, fun vibe has resulted in clothing styles that are bright and boldly coloured.
A classic shirt like the Vegas Heathered Performance Tee in bright green or neon orange makes it an ideal choice for outdoor gatherings where you want to catch the attention of passersby.
And it doesn’t just have to be a summer look. The Gildan 50/50 Full-Zip Hooded Sweatshirt in eye-catching colours can be a great social media giveaway whether you offer it as cool workout gear for liking/sharing your posts or as a comfy fall favorite for winning a contest.
Promotional apparel that goes back to the office
Although people may be loving their bright colours, soon more staff will be doing something they haven’t done in quite some time–start going into the office again. And while not everyone will be ready to stop working in comfy attire, there is a popular promotional apparel look that will help them split the difference: Athleisure.
The Fine Gauge Cardigan Sweater is a great gift to welcome employees back to the office, whether they’re warding off the fall chill or want a comfortable everyday office look.
You can also offer your staff members a comfortable uniform that makes them both feel good and look on-trend with the FILA® Lisbon Performance Polo.
Logo wear fit for the great outdoors
In addition to finding ways to entertain themselves at home, in 2020, many people discovered a new love for the great outdoors. This means helping people feel more comfortable as they head outside is sure to be a great big promotional win.
If you have a favorite client who recently rediscovered their love of hiking, a Spyder® Pursuit Jacket is sure to warm their heart every time they hit the trail.
The Darien Lightweight Packable Jacket makes an ideal door prize at an outdoor event or company picnic, letting your guests keep warm if you’re running a night event—and offering them something practical that they’re sure to use again and again.
Modern promotional apparel gives your brand a boost
When you want to be sure your brand has an up-to-date look, pay attention to what’s hot in promotional shirts and branded jackets. When you choose a modern style, you help create an of-the-minute impression that customers will see again and again.