The rule of seven is a marketing principle that says a brand must engage a person at least seven times to earn their trust and ultimately their business. When considering ways to ensure your brand gets seen again and again, the most effective promotional items are those that get used again and again. After all, 73% of consumers said repeated exposure to a promotional product would make them more likely to consider the brand for a future purchase.
Drinkware that goes the distance
Few types of promotional products pack the impression-generating power of drinkware. On average, a piece of drinkware gets more than 3,100 impressions. That’s why a trendy mug or vacuum tumbler makes a great end-of-year gift for employees.
Stainless steel water bottles are another highly visible gift idea. From the gym to the office to around town, a trusty, durable water bottle can tag along just about anywhere. A stainless party cup, meanwhile, is a fun, reusable version of the classic plastic cup ready for a camping excursion, outdoor party or just daily home use.
Accessories for all seasons
Function is a key factor when determining the most effective promotional products. And there’s no debating the usefulness of an umbrella or rain jacket. Considering 61% of consumers keep and wear promo outerwear for two years or longer, your brand could be awash in impressions.
Provide Carhartt® hats to help your volunteer crew stay warm through the colder months. And when they need relief from the hot sun, dad caps can be a long-lasting shield. And here’s another ray of sunshine: Each piece of promotional headwear averages more than 3,300 impressions over its lifetime.
Tech items to become long-term companions
Offer a branded power bank as part of a company gift bag to power up brand awareness. More than 50% of consumers keep and use a promo power bank for two years or longer. Include a tech organizer capable of keeping chargers, gadgets and other items in order. Even as technology evolves, an organizer stays relevant. Provide your team with headphones at the start of the new year to welcome more brand exposure in 2025. Add a phone stand to take things up a notch.
Bags that move your brand forward
A promotional bag can carry your brand far and wide. In fact, 43% of consumers said they would use a promo bag for two years or longer. A Nike® drawstring sportpack is a homerun gift for an athletics team or event, while a Bellroy® market tote would be a sought-after prize at a community event or fundraiser.
Provide workers with a durable backpack to use during their commute and on weekend getaways. An Eddie Bauer® cooler tote offers them an upgrade for lunchtime, whether in the workplace or on a picnic. These promotional bags can go almost anywhere—and are likely to be seen everywhere.
Plan promotions that persevere
Getting eyes on your brand, again and again, requires promotional products with durability and longevity. Luckily there are a variety of effective promotional items that stand the test of time, from drinkware and all-season accessories to technology and bags. Let these ideas march your brand boldly into the future!