4imprint, LLC

Posted: April 07, 2023 | Updated: August 14, 2023 4 min read

Most of us are eager for warm weather—especially those who battled winter’s wrath (and that seems to have expanded almost nationwide this year). If your business or association wants to impress customers, prospects and staff with trendy or traditional summer wear, you’ve come to the right place. We checked in with Laurie, 4imprint’s apparel fashionista in merchandising, to see what’s cool and trendy in hot-weather promo apparel giveaways.


Big branding: T-shirts and tank tops for top-of-body marketing

It’s hard to imagine a summer without T-shirts and tank tops. Laurie calls these “the official uniforms of summer,” and that’s true.

“Neutral colors are trending. Instead of white or gray, try a new neutral in natural, oatmeal, sand or cream colors for a fresh look,” she advises. “If neutral isn’t your thing, try a bright magenta or fuchsia for an on-trend pop of color.”

Add your screen-printed or embroidered logo for a branded gift that carries your message from cabana to pool to beach. The Next Level Fitted 4.3 oz. Crew T-Shirt comes in more than 25 colors with screen, embroidery or full-color imprint options to fit any marketing needs.

If you’re looking for a summer staple that will keep them cool and dry when it’s hot—plus UPF sun protection—look no further than the Boston Training Tech Tee. This microfiber polyester shirt comes in adult and youth styles, plus short and long sleeves (the latter perfect for fishing, hiking and other activities with long exposure to the sun).

Tank tops are ideal for participants in summer sports and outdoor events. The Zone Performance Muscle Tank is pure moisture-wicking polyester with UV protection. The Bella+Canvas Flowy Racerback Tank offers a loose, flowing fit.


Classy goes casual: Polo shirts pop with print designs and low-profile collars

Most of us think of polo shirts as solid-color classics, but the trend for warm weather is a floral or striped print, Laurie says.

“Polo shirts are a great summer option for the office, the golf course or a summer picnic. Try a trending all-over print or stripes to make your brand really stand out. A low-profile collar is a sporty look that eliminates any curling you might get from a traditional collar,” she explains.

The Cutter & Buck® Virtue Pique Botanical Print Polo looks great at all kinds of events. Your embroidered logo really pops against the attractive print design. And the adidas® Camo Print Polo features a subtle camouflage design that’s ideal for outdoor-themed events.


The bottom line: Sporty shorts keep them cool and comfy

“Imprinted bottoms are a unique promotional clothing giveaway that shows off your brand, allowing you to offer a head-to-toe brand statement,” Laurie says. “Pair flat-front shorts with a polo shirt for a business casual outfit, or sport the athleisure trend with athletic shorts and a tee or tank.”

Some shorts offer moisture-wicking technology or mesh for maximum comfort. Try the Zone Performance Shorts, made of quick-drying polyester, in adult and youth styles. The Classic Mesh Shorts are also polyester and feature open-hole mesh construction.


Be ready for summer breezes with lightweight branded windbreakers

Eventually, the summer sun sets and the cool breezes blow. Keep your guests and staff ready with lightweight promotional clothing giveaways that are as airy as the tropics.

“Water-resistant options provide protection from unexpected summer weather and are packable to easily stow away,” Laurie says. “An anorak-style pullover or colorblocked windbreaker makes for a sporty athletic look on or off the field.”

The Darien Lightweight Packable Jacket is made of water-repellent polyester and rolls up into its own pouch for easy carrying and storage. The Techno Lite Colorblock Windbreaker offers a stylish appearance, a full-zip front and your embroidery on the left chest.


The coolest promo apparel giveaways for fun in the sun

From imprinted T-shirts and tanks to bright and bold patterns and colors, your customers and staff will appreciate these promo apparel giveaways that are perfect for summer.