4imprint, LLC

Posted: March 04, 2022 | Updated: May 10, 2022 5 min read

The classic  T-shirt—a promotional icon at concerts and events for decades—has become a fresh fashion statement and advertising tool that now shines almost anywhere.

We checked in with Laurie, an apparel specialist in our merchandising department, to find out the latest trends in custom T-shirts.


Help them get fit (or just relax) in style with co-branded performance tees

“Athletic tees are not just for working out,” Laurie said. “Change up your basic T-shirt look and get all the benefits of a performance tee from fabric that’s cool enough to wear every day. With moisture-wicking, quick-dry and odor-resistant properties, these are great options for work or play. The sporty, athletic look does a great job showing off your brand. You will love seeing your logo featured alongside these nationally recognized brands.”

The  Adidas® Melange Tech T-Shirt has a moisture-wicking polyester/elastane blend, upscale heather colors, and is available with a screen-printed or embroidered custom design. You can order the OGIO® Endurance Pulsate T-Shirt in short-sleeve, long-sleeve or even a ladies’ Racerback Tank sleeveless design. All are made of breathable, wicking polyester and feature reflective OGIO branding that will pair perfectly with your organization’s logo.


Heathered and textured T-shirts give classic fabric an upscale look

“Give your solid T-shirts a cool upgrade with a texture effect. These tees are made from a cotton/polyester blend and provide durability for everyday wear,” Laurie said. “The yarns used provide a high/low depth of color for a subtle textured effect in the fabric. Elevate your look and bring more attention to your brand with these textured tees.”

The heather look comes through in a variety of fashion colors with the Jerzees® Snow Heather Jersey T-shirt. Enhance the look with your screen-printed or embroidered logo. The Bella+Canvas Crewneck T-shirt comes in over 40 colors and either screened or embroidered imprint.


Rock your marketing with the power of pocket T-shirt giveaways                      

“It’s right there out front: All the features of your favorite tee, but with the added benefit of a pocket.” Laurie said. “Keep your must-have items close at hand with a convenient front pocket. It’s the perfect place to carry small, must-have items.”The Gildan® Ultra Cotton Pocket T-Shirt and the Comfort Colors Garment Dyed Pocket T-Shirt, available with either a screen-printed or embroidered logo, are offered with either short or long sleeves.  With plenty of colors to choose from, you’ll surely find one that matches your brand’s message.


Hoodie T-shirt gifts lend a sporty, youthful look to your next marketing effort

Hooded T-shirts have followed in the wake of hoodie sweatshirts, a fashion trend that has dominated casual clothing for years. Hooded tees are the perfect transitional top for cool spring days, Laurie explained. “Long sleeves keep out the chill but are lightweight enough for the warmer seasonal days. Wear them under your favorite T-shirt or crewneck sweatshirt for an added layer of warmth,” she said. “Wear the hood up to block out the elements, or leave it down as a fashion statement. Designed like a sweatshirt but with the ease of a T-shirt, this tee adds a sporty look to your brand.”

Take the casual look to a polished level with Anvil Ringspun Long-Sleeve Hooded T-shirts, which are offered in eight fashion colors. Construction is 100 percent preshrunk ringspun cotton (heather colors are 60/40 poly/cotton). Choose from a screen-printed or embroidered logo. The Optimal Tri-Blend Hooded T-Shirt by District® is a 50/25/25 blend of polyester, ringspun cotton and rayon for style and comfort. It comes in men’s, ladies’ and youth styles.


Easily broadcast your brand

With T-shirt giveaways perfect for everything from comfort to fashion to sports, it’s easy to broadcast your brand to countless people. Best of luck!