Brand loyalty is a powerful thing. More than one-third of shoppers will spend more on products when purchasing from a brand they are loyal to (even when less-expensive options are available elsewhere). And almost 60% will refer family and friends to the brands they love, creating the potential to attract even more loyal followers. Say thanks to those who stick by your brand with these tips and customer appreciation gift ideas.
Reward referral business
There’s no better compliment than a referral. And there’s also no form of advertising that’s more influential. In fact, 84% of people trust recommendations from people they know. Show appreciation for referrals with a thank-you gift. A Gourmet Popcorn Bow Bag is the perfect treat to show appreciation for first-time referrals, while a Laguiole® Wine Companion is a fitting choice for someone who regularly sends business your way. You may also find success with a tiered referral program that offers gifts of increasing value as the number or dollar amount of referrals increases. Choose referral gifts ranging from a branded h2go® Marino Tritan Bottle to a House of Marley Get Together Bluetooth® Speaker.
Thank devoted customers with a loyalty program
Nearly 60% of consumers will join a loyalty program for a brand they already appreciate—but half feel the rewards are lacking. Go beyond the standard “points for discounts” by offering loyal members a unique customer appreciation gift. Initiate newbies into the club with a members-only Chevron Oversized Carry-All Tote, perfect for stashing their purchases while toting your brand. And incentivize all brand interactions by offering points for social media engagement, in addition to the points they earn from purchases. Members can redeem points for select gifts, like The Valet Umbrella, Coleman® Roadtrip Instastart Propane Party Grill or bubba® Growler.
Make them feel special
When customers sign up for your mailing list, loyalty program or emails, gather some basic information—for instance, birthday, product preferences and size (if applicable). Then use that information to provide an extra layer of customer service. Send customers a birthday greeting along with a treat, like a Rainbow Whirly Pop, to celebrate their special day. If you get new merchandise you think they’d like, reach out to let them know there’s something they may want to see. And celebrate special anniversaries—the day they became a customer, perhaps—with a small gift, such as a City Front Smartphone Wallet or Park Avenue Stainless Straw Set.
Offer extra perks
Loyal customers are the real VIPs. Roll out the red carpet for your most devoted fans by offering special perks. Send a post card inviting them (and a friend) to shop sales or see new merchandise before the general public. For those who can’t make it, offer to hold items or ship them (free of charge). And thank loyal customers for their purchase by tossing a little something extra into their bag—maybe an Individual Gourmet Cookie or an Emery Board.
Loyal customers deserve special thanks. Show them just how much you appreciate them and their business with these customer appreciation gift ideas.