If your branding feels like it no longer fully represents your organization, a refresh may be in order. When consistently showcased, a brand rejuvenation can lead to greater relevance, more customer love and stronger success. Promotional items for branding can take your organization refresh to the next level.
Infuse meaning
Align your brand with a cause that reflects your organization’s values, and participate in initiatives that make a positive impact. Show some love to a local charitable organization by teaming up to sponsor an event. Give sweater fleece jackets to staff and volunteers to show how much you appreciate their good work.
Create a sense of belonging by nurturing a community around your brand. Form a social media group and initiate discussions, polls and challenges to keep participants engaged. Provide exclusive merch for top contributors, like a clip with ball marker or flashing bracelet.
Use special branding giveaways to highlight your values. Plan a launch event or online release for a limited-edition promo product. Explain its significance and how it ties into your brand. For example, a rechargeable bike light that represents innovation and bright ideas.
Create emotional connections
Host a throwback event that creates an emotional bond through nostalgia. Imprint old brand advertisements on magnets and hand out as door prizes. Create a memory wall where attendees share favorite stories about your brand—like an exceptional customer service experience or a memorable party—on adhesive notes.
On freestanding shelves, showcase replicas of your original products to help everyone feel connected to your brand’s history. Hold a prize drawing for a retro metal cooler stocked with drinks, snacks and a coupon for lunch with the CEO.
Lift your reputation
Position your brand as an expert in the industry by hosting a workshop. Share knowledge and insights that customers and prospects will find useful. Hand out notebooks and bamboo pens for attendees to take notes. They’ll be able to use their gifts at work and home for weeks after, keeping your brand top of mind.
A scoring system where customers can rate their experience with your brand and team members can provide valuable feedback. Reward employees who receive high scores with a high-end laptop backpack. Slip a gift card to a nearby spa or restaurant inside the front pocket as an additional thank-you.
For more feedback, create a short, easy-to-complete customer feedback survey. Send it to your email list and promote it on social media. Encourage people to complete the survey by offering a branding giveaway, like a sport rally towel, to everyone who participates. Surprise a few random winners by attaching tickets to a local sports game to their towels.
Build stronger loyalty
Make loyal customers feel even more special by offering exclusive deals and discounts. Provide a special gift, like a folding cooler, along with an invitation to an exclusive outdoor event. On birthdays and anniversaries, send repeat clients a high-end desk caddy filled with candy. Slip in a handwritten note with best wishes on their special occasion.
Create an enticing referral program that everyone will want to be a part of. When a referred customer makes their first purchase, the referrer receives a vacuum tumbler in their next order
Ask social media followers to share stories, photos or videos featuring your products. Highlight the best ones and reward winners with a cheese cutting board.
Reignite brand spark
Breathe new life into your brand with more meaning, deeper connections, a stronger reputation and greater loyalty. Promotional items for branding will help your brand refresh shine.