When you think of promotional products, items that come to mind are probably branded apparel, pens, drinkware and tote bags, but there are niche promotional household items that can help you make a big impression on prospects, customers and staff.
Consider your target audience’s daily lives. What matters to them? In 2022, 44.5% of American households owned at least one dog and 29% owned a cat. That’s an increase of 6% and 4%, respectively, from 2016. Pet lovers cherish their animals, and they appreciate businesses that remember their furry family members.
Also consider where your audience spends its time. Practical tools are a welcome gift for people who own homes, vacation properties or a vehicle. Whether it’s a custom flashlight for the glove box or a printed tool set to keep under the sink, these household promotional gifts will keep your brand on their minds for years to come.
We checked in with Michelle, 4imprint’s expert in auto, tools, flashlights, keychains and pets categories, for recommendations to help you find the perfect niche promo.
Doggone effective promoters
“Many pet owners consider their pets part of the family,” Michelle said. Those owners are willing to spend big bucks on pet food, treats, toys, veterinary care and other supplies to keep their tabbies and terriers happy. Pet bandanas, available in small and large sizes, are perfect for grooming services, doggie daycares or pet shelters. They’re budget friendly and adorable! Encourage responsible pet ownership with a bag dispenser that includes 20 disposable bags and your logo.
Handy tool sets
Custom tool kits “provide an easy storage solution for those handy tools and accessories, all in a portable case,” Michelle said. Whether you hand these out as a thank-you to hardworking staff members or give them to your favorite customers or vendors, branded tool sets will remind them of your name with every DIY job they tackle.
A tool set with LED light features a case that doubles as a flashlight and includes a collection of screwdrivers, metric socket heads and a tape measure. The deluxe tool set has all the necessary tools for their to-do list, including screwdrivers, sockets and needle nose pliers, all in a secure case.
Keys to success
The key to your next marketing campaign might be smaller than you think. Branded keychains are easy to store and easy to give out—you can even mail them directly to customers and prospects. “We carry a wide assortment that are practical and useful, including many updates to the basic keychain,” Michelle said.
Long a favorite of boaters, campers and anglers, the Floating Keychain (#385) is made of lightweight foam that will float if they drop their keys in water. It’s ideal for boat dealerships, sports shows, bait shops and sporting goods stores.
Help your advertising efforts gain a few inches (or feet) with a multi-tool tape measure with light. The tool features an LED light, 3′ tape measure and two screwdriver bits with a magnetic port. Any homeowner will appreciate this handy little household promotional gift.
Flashlights lead the way
The cool lighting and long-lasting bulbs of LED flashlights are why these tools have been dominating the retail market for years now. Take it up a notch with brighter COB (chip on board) technology for a winning promo.
A COB flashlight with carabiner has 60 lumens and is easy to attach to keys, bags and belt loops. The aluminum 80-lumen voyager COB flashlight is compact enough to store easily in a pocket, purse or glove box and features your laser-engraved imprint.
If you’re looking for that perfect something to win over customers, prospects and staff, consider promotional household items that will keep your brand top of mind for years to come.