There’s a lot to think about when planning a promotion. In addition to considering your audience, available resources and strategy, you also want to select the right promotional product to make the most impact. Nearly 49% of people have kept a promo product for more than five years. The most common reason is the item was useful. When it comes to usefulness, finding the right size can make a difference. Let’s explore promo product ideas to fit your audience just right.
Drinkware for light sippers and road trippers
Promotional drinkware comes in an incredible variety of capacities. Athletes may appreciate a hefty 50 oz. vacuum mug. Another option with a powerful brand association is the Hydro Flask® tumbler. At 32 oz., it’s an on-trend companion to keep recipients hydrated.
For something smaller, the 18 oz. Yowie® vacuum tumbler is a stylish gift ideal for daily commutes. A stemless vacuum flute, with a 7 oz. capacity, is a memorable take-home gift for a reception, shower or other celebration worthy of a toast.
Notebooks large and small, slim and tall
Whether your audience intends to write a novel or simply jot down a grocery list, a notebook is a useful promo choice. A large five-subject notebook is an A+ option for an educational program or camp, while the medium-size debossed journal book provides a professional look perfect for new-employee onboarding. The pocket-size memo book or slightly larger spiral notebook fits conveniently in an event swag bag or customer welcome basket.
Umbrellas have you covered, rain or shine
Some days are sunny, and some days are soggy. Whichever it is, umbrellas open up many promo possibilities. When your employees work in the elements, a 46-inch clear umbrella gets them out of the rain and your logo out in the open. If the sun is a concern, give the 62-inch golf umbrella a shot as a fundraiser thank-you gift or golf tournament giveaway. Odds are you won’t need a mulligan.
When it comes to more expansive options, beach umbrellas can provide refreshing shade and sponsorship opportunities among business partners. Or they can be a sought-after prize at a seaside event. On the flipside, a compact umbrella is a handy branding tool to gift employees, volunteers or donors. It might be small, but its impact could be outsized as 62% of workers feel appreciated by their employer when they receive a promo product.
Totes have all the options in the bag
Whatever your audience carries, ensure they carry your branding. A wine tote is a great gift to uncork for a winery tour or local wine walk. A business selling anything from groceries to hardware to decorations can use a thunder tote to bag purchases and turn up the volume on visibility.
A large boat tote is a heavyweight option fit for a library, bookstore or school. Take advantage of its storage space and pack it as a gift bag too. Up the ante and use a picnic basket as a gift carrier. For supply drives, fundraisers or any portable promotions, it’s the tote-al package.
Big promo item ideas for products of all sizes
Choosing the right size product is one of many important things to consider when planning a promotion. Whether selecting drinkware, notebooks, umbrellas or tote bags, there are plenty of options to bring your best promo product ideas to life.
Trademark
HYDRO FLASK is a registered trademark of Helen of Troy Limited, Bishop’s Court Hill, Suite 1, The Financial Services Centre, St. Michael BARBADOS BB14004
YOWIE is a registered trademark of Yowie LLC, 407 Dickinson St., Philadelphia, PENNSYLVANIA UNITED STATES 19147