Here’s another sneak preview for you…

This is a gift that will get people talking.  It’s called the Snuggle Me.  It’s a wearable blanket.

Yes, clever readers, this product is somewhat like the infomercials you’ve been unable to tear yourself away from.

But, the fabric on the Snuggle Me isn’t your basic fleece – it’s a soft, plush chenille.  It feels like a teddy bear, which makes it perfect for curling up under with a good book or while watching your favorite TV program.

The Snuggle Me also has a pocket – perfect for the remote control or snacks.  We can embroider your logo on the Snuggle Me.  And, you’ll be able to order as few as six.

And, though it’s not yet SEEN ON 4IMPRINT TV, it’s likely to be this year’s most popular gift – though not everyone will have the courage to admit wanting one!  In fact, it has already been popular around our office.

When I got the Snuggle Me product sample, it promptly moved next door – into Mary’s office.  (She’s often chilly, so we’ve seen her wearing the Snuggle Me on more than one occasion.)

When we started taking pre-holiday orders from the Snuggle Me from employees, it seemed everyone wanted one.

If you’re looking to give your customers something they’ll use all the time, stay tuned.  The Snuggle Me arrives later this fall.

-Suzanne

Sometimes adding just a simple bit of artwork can transform a promotional product into something eye catching, or even turn the product into something new alltogether (like a ‘to-do list!). Here the our design team has come up with several ways to make Post-it notes ‘pop’!

You can see a whole range of these Post-it designs here.  Need help adding fun or innovative design elements to any of our products to include with your logo? No problem – just say the word!

While attending an industry trade show earlier this year, I saw something cool at Urban Outfitters: a do-it-yourself screen-printing kit.

It was very cleverly packaged and perfect for one-off t-shirts or posters.  The kit is available online and includes everything from the paints to screen, squeegee and instructions.

So…is a one-of-a-kind screen-printed t-shirt in your future?  If so, what would it say?
–Suzanne

This post has to come with a ‘consider the source’ warning.

Obviously a promotional products guy blogging about a study commissioned by a promotional products industry association that extols the virtues of promotional products should be greeted a raised brow. However, I really do believe the kernel of the study is worthy of consideration (especially in a tight market).

Brandweek has posted a story regarding a new study by the Advertising Specialty Institute (ASI). It’s another study that shows the incredible effectiveness of promotional products.

When the economic news is nasty and marketing money is tough to come by, promotional products can provide great results – and great comfort. Promotional products make personal connections – and you’re in direct control of who you’re connecting with. You know where your budget money is going and who it’s being spent on.

Isn’t now the perfect time for that kind of thinking?