FOR IMMEDIATE RELEASE

June 11, 2013

For more information, contact:

Greg Ebel, 4imprint

920-236-7272, ext. 8396

Partnering with Nonprofits: 4imprint’s Latest Blue Paper and Podcast

(OSHKOSH, Wis.) – Establishing a partnership with a nonprofit can help organizations motivate employees and win the loyalty of a growing number of charitably minded customers. But, today’s nonprofit partnerships may look different than the financial-only relationships of the past. Some organizations are looking beyond cash contributions and focusing on using in-house expertise for nonprofit good.

Partnering with Nonprofits: Driving profit with purpose, a new Blue Paper®, podcast and infographic from promotional products retailer 4imprint®, explores how some organizations have grown through strategic, long-term partnerships with nonprofits.

“This Blue Paper looks at how organizations are developing new types of nonprofit partnerships and the reasons driving those decisions,” said Greg Ebel, vice president of sales and marketing, 4imprint. “That’s something that may be of interest to both an organization with a long history of supporting nonprofits and an organization that is new to the idea.”

This Blue Paper and podcast provide a comprehensive look at partnerships with nonprofits. It explores the driving forces behind this new-style of partnership and ideas for implementing one in your organization, including:

• Philanthropy’s evolution into cause marketing
• Nonprofits need to accomplish more with less
• Businesses growth achieved by addressing social problems
• Tips for forming effective, mission-focused partnerships
• Real success stories of partnerships in action

Visit www.4imprint.com/bluepapers to read this Blue Paper, download the podcast or view the infographic.

About 4imprint Blue Papers
4imprint Blue Papers are in-depth, how-to articles, distributed to 4imprint customers to help their organizations succeed. Accessible at www.4imprint.com/bluepapers, Blue Papers have covered popular, cutting-edge topics such as podcasting, online social media, search engine optimization (SEO) and experiential marketing.

About 4imprint
4imprint is part of 4imprint Group, Plc, a publicly traded company on the London Stock Exchange, serving more than 100,000 businesses with promotional items throughout the United States, Canada, United Kingdom and Ireland. 4imprint offers corporate gifts, personalized gifts, custom t-shirts, promotional pens, travel mugs, tote bags, water bottles, Post-it® Notes, custom calendars, custom shirts and much more. For additional information, visit www.4imprint.com.

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Yesterday was my oldest’s last day of school for the year.    That means summer break, right?  For her, yes.  For me, not so much.  I have taken on the task of being the PTA’s Food Drive Chairperson for the upcoming school year.  In the past, our PTA has sponsored two food drives each year and since I am a planner by nature, I need to start planning now!

My responsibilities as chair include contacting local food pantries around the community to see what specific items they are looking for, recruiting other parents to help out what gathering/transporting the food and promoting the event.  It will not be successful, though, if I don’t come up with a way to encourage student participation!

As I begin to layout my initial thoughts for this project, I’m thinking maybe some fun sport bottles or sportpacks, imprinted with the school logo and something about the event for each student and teacher in the class that brings in the most food.  Or maybe a pizza lunch or ice cream party.

What has your PTA/PTO done to promote student participation?

While traveling recently, I saw two great examples of brands using inflatables in fun new ways: eye-catching guerrilla marketing and window design.

Outside a store, a team of people were wearing large inflatable neon flip flops, attracting attention at an outdoor shopping center.

Not long after seeing the bright colors of the street-level marketing, I saw a window display using inflatables as a backdrop. Talk about eye-catching.

Whether you’re planning a window, street-level marketing event or a fun giveaway, check out some inflatable promotional products.

Inflatable beach balls would make a great promotional window display that could work for a sports-themed window. String multiples them together like popcorn and cranberries or colored garland for a holiday display.

Use them as promotional giveaways for the beach-worthy days of summer!

-Suzanne

We have a fun little twist-apart tumbler that is sure to bring entertainment to your next get-together. Not only do you get to customize this cup with your company logo, but each recipient can then customize the tumbler to his or her own liking. The walls of the Laguna Double Wall Tumbler twist apart, so you can decorate between the walls however you’d like. 

Let’s explore five fun ways to get started:

1. Feathers: One sole peacock feather with bright bold colors matches the blue Laguna Tumbler perfectly.

2. Duct tape: a sheet of tie-dye duct tape brings the orange version right to life. You can even leave the backing on the duct tape sheet to make it easier to remove when you want to change up the look.

3. Ribbon: twirls of bright ribbon wrapped around the inner wall look festive and celebratory. I chose a shiny pink ribbon, but with the array of ribbon designs available at the craft stores, the possibilities are endless.

4. Scrapbook paper: Cut a sheet of scrapbook paper down to size and insert between the walls. Then, write your favorite quote in dry-erase marker on the outside of the inner wall so it won’t smudge. Dry-erase marker easily wipes off so you can change the quote as the mood strikes.

5. Atlas page and photo: a travel photo with a map in the background is a great way to display photos outside of the traditional photo frame.

Sprinkle some confetti or glitter inside, make stripes with washi tape, or insert other thin trinkets. There are so many ways that recipients can personalize this tumbler and make it all their own, all the while promoting your business.

If you want to grab your guests’ interest at your next seminar, company picnic or trade show, the Laguna Tumbler is one great way to go!

FOR IMMEDIATE RELEASE
May 28, 2013
For more information, contact:
Greg Ebel, 4imprint
920-236-7272, ext. 8396

Adaptive Content: 4imprint’s Latest Blue Paper and Podcast
(OSHKOSH, Wis.) – Web pages. Email messages. Tweets. Blog posts. With a dizzying amount of new content being developed each day, organizations are looking for new ways to make sure the information can be easily re-used and shared. Enter adaptive content. This emerging approach separates content from format and display, creating a library of content “chunks” that can be used across media that gives users a better experience and increases content sharing.
Adaptive Content, a new Blue Paper®, podcast and infographic from promotional products retailer 4imprint®, describes what makes content adaptive, the technologies that make it possible, and how organizations can benefit.
“Organizations who are looking for new ways to get the most from the content they develop might want to take a look at adaptive content,” said Greg Ebel, vice president of sales and marketing, 4imprint. “This Blue Paper includes both specific examples of how organizations are using adaptive content and its revenue impact.”

This Blue Paper® and podcast provide a comprehensive look at adaptive content. Expect to learn:

• Definitions
• An overview of the technologies that support adaptive content (HTML5, CSS3 and responsive design)
• Benefits, including reducing the strain on internal resources and increasing the delivery of personalized content
• Actionable steps toward bringing adaptive content to your organization

Visit www.4imprint.com/bluepapers to read this Blue Paper, download the podcast or view the infographic.

About 4imprint Blue Papers
4imprint Blue Papers are in-depth, how-to articles, distributed to 4imprint customers to help their organizations succeed. Accessible at www.4imprint.com/bluepapers, Blue Papers have covered popular, cutting-edge topics such as podcasting, online social media, search engine optimization (SEO) and experiential marketing.

About 4imprint
4imprint is part of 4imprint Group, Plc, a publicly traded company on the London Stock Exchange, serving more than 100,000 businesses with promotional items throughout the United States, Canada, United Kingdom and Ireland. 4imprint offers corporate gifts, personalized gifts, custom t-shirts, promotional pens, travel mugs, tote bags, water bottles, Post-it® Notes, custom calendars, custom shirts and much more. For additional information, visit www.4imprint.com.

The Notebook Band-it is a product that appeals to a wide range of audiences, from voracious readers to home handymen, everyday chefs and office organizers.

That’s because this stretchy book band lets you find and keep your page, hands-free.

Whether you’re reading on a breezy beach, repairing what’s broken, whipping up a gourmet feast or keeping ‘to-do’ lists in order, this giveaway goes to work.

The Notebook Band-it is made from an ultra-wide elastic band. A charm provides the perfect backdrop for your organization’s logo.

So, whether you are kicking off a new project and want to outfit the project team with a way to stay organized, you are looking for a novel giveaway at an upcoming home show or you want to equip new customers with a way to keep their welcome packets in order, the Notebook Band-it is likely to prove popular. It’s so practical that users often wonder, ‘How did I live without this?’

-Suzanne

FOR IMMEDIATE RELEASE

May 9, 2013

For more information, contact:

Greg Ebel, 4imprint

920-236-7272, ext. 8396

Service Design: 4imprint’s Latest Blue Paper and Podcast

(OSHKOSH, Wis.) – Using service design, organizations can create exceptional customer experiences. To do that, they must take time to understand the behavior of customers and the sum of their interactions with the organization. Using that information, the organization can find ways to not only wow customers, but differentiate themselves in a way that delivers lasting growth.

Service Design: Designing experiences that create value, a new Blue Paper®, podcast and infographic from promotional products retailer 4imprint®, provides a methodology for how organizations can learn about their customers and use that understanding to design amazing experiences for them.

“This Blue Paper looks at how understanding your customer is essential to designing services for them,” said Greg Ebel, vice president of sales and marketing, 4imprint. “It also explores how some organizations use service design to make customer experiences more memorable and valuable and the impact that has on their bottom lines.”

This Blue Paper® and podcast provide a comprehensive look at service design for individuals and organizations. Expect to learn:

• Service design definitions
• How organizations use service design to increase customer satisfaction, sales and profitability
• Ideas for using service design to identify what separates an organization from its competitors
• Metrics to measure the effectiveness of a service design initiative
• Ways to help customers commit to their purchase
• Tools for understanding customer experience and strategy development, such as customer journey maps, personas and service blueprints

Visit www.4imprint.com/bluepapers to read this Blue Paper, download the podcast or view the infographic.

About 4imprint Blue Papers
4imprint Blue Papers are in-depth, how-to articles, distributed to 4imprint customers to help their organizations succeed. Accessible at www.4imprint.com/bluepapers, Blue Papers have covered popular, cutting-edge topics such as podcasting, online social media, search engine optimization (SEO) and experiential marketing.

About 4imprint
4imprint is part of 4imprint Group, Plc, a publicly traded company on the London Stock Exchange, serving more than 100,000 businesses with promotional items throughout the United States, Canada, United Kingdom and Ireland. 4imprint offers corporate gifts, personalized gifts, custom t-shirts, promotional pens, travel mugs, tote bags, water bottles, Post-it® Notes, custom calendars, custom shirts and much more. For additional information, visit www.4imprint.com.

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People love to put photos and announcements on the refrigerator. But now that non-magnetic fridges are more popular, you have to be a bit more creative. Here’s where our Removable Picture Frame Decal can be helpful.

These removable photo frames use repositionable glue, allowing you to move the frame anywhere, anytime, over and over again. Unlike magnetic frames, which require a metal surface, the repositionable photo frames will stick to any surface. Your fridge, file cabinets, windows or white boards can all hold photo frames, whether they are metal, wood or glass.

Frames are available in a 2×3 snapshot or 4×6 standard photo sizes. They’re great to give to employees, volunteers or donors as a thank you. Include a photo and you’ll make your gift even more meaningful.

The frames are available in multiple colors and a woodgrain style with walnut, ash, or maple shades.

Best of all, these promotional products are affordably priced, making them a great giveaway. For as little as 19 cents each, you can give people a place to hold cherished pictures, whilst promoting  your corporate brand in a simple yet memorable way.

-Suzanne

Happy Teacher Appreciation Week!

4imprint wants to help you celebrate teachers and educators with a giveaway!  Just pin your 5 favorite product ideas from 4imprint.com or 4imprint.ca.  One lucky pinner will receive $500 towards a 4imprint order for the school of their choice.

Full details below.

Good luck and enjoy your week!  And from 4imprint, thank you for all you do!