Health care network manager NorthCoast Health Care Management® was determined to stand out at an annual convention. Its strategy was simple—captivate the crowd with a delightful yet practical array of promo items for events.
A spectrum of selections
With attendees ranging from seasoned executives to entry-level employees, booth swag needed to appeal to a wide audience. Team members stocked the event booth with something for everyone: Post-it® Notes, lip balm, manicure kits, eyeglass and screen cleaners, mini first-aid kits and more.
The pull factor
Not only did event attendees rave about the booth swag, but other exhibitors also stopped by to see what the buzz was all about. “We heard from exhibitors and attendees that they’d heard about us from someone else in the hall and wanted to come take a look,” said Amy Konopka, executive vice president.
Beyond the booth
Planners say the swag performed double duty. Beyond attracting attention during the show, the practical nature of the giveaways meant that recipients kept them handy after the event, bringing the NorthCoast Health Care Management brand into their everyday lives.
Post-it is a registered trademark of Minnesota Mining and Manufacturing Company a.k.a. 3M CORPORATION DELAWARE 3M Center St. Paul MINNESOTA 55144
NorthCoast Health Care Management is a registered trademark of NorthCoast Health Care Management Services, Ltd. LIMITED LIABILITY COMPANY OHIO 23611 Chagrin Blvd., #380 Beachwood OHIO 44122