one by one®: Consumer Credit Counseling Service of Chattanooga
A group of first to sixth graders kicked off summer camp with the City of Chattanooga. In addition to swimming, amusement park trips and other typical activities, these young minds were about to be enlightened, thanks to the team from Consumer Credit Counseling Service (CCCS) of Chattanooga. Its mission? To introduce financial literacy in a fun and interactive way. Educational coloring books played a part.
Coloring dreams into dollars by using educational coloring books 
Over the first couple of weeks of camp, LaTricia Schobert, CCCS director, and her team guided the children on earning and saving money. The students learned how to turn summer work, like mowing lawns or weeding flower beds, into income streams. With charts in hand, the students tracked their progress and gained a sense of accomplishment as their piggy banks grew heavier.
To make financial literacy easier to comprehend, Schobert used educational coloring books purchased with a one by one grant. The young participants loved to complete the age-appropriate activities, ranging from designing their own dollar bills to solving word puzzles.
Realizing attainable rewards
Mid-summer, the focus shifted to the value of money. “When we asked the kids what they were going to buy with the money they saved over the summer, one boy said, ‘a Lamborghini,’” Schobert recalls. “We looked up how much one costs and found out it was $250,000. We asked him what else he could buy with $250,000 and he said, ‘10 houses.’ We explained to him that that much money was more likely to buy one house.”
“It’s about getting them to connect what their money can actually buy,” Schobert continued. “When it clicks for them, their eyes light up. They can see what a dollar is worth.”
As summer ended, the campers’ excitement was building over a drawing for the grand finale. Two lucky students who saved their money throughout the summer received a bike, donated by a local bank. That prize brought everything they learned into a tangible reality of the rewards of financial diligence.
A note from Cheryl
The CCCS team is instilling lifelong skills and knowledge that will continue to benefit children in the future. 4imprint was happy to provide the educational coloring books for making financial literacy fun. To learn more about a one by one grant, visit onebyone.4imprint.com.