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Beyond demographic segmentation: The changing face of consumerism
This Blue Paper discusses going beyond traditional demographic segmentation to better understand consumer...
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Employee Advocacy
This Blue Paper explores employee advocacy, including its benefits, administration of an employee advocac...
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Graphic Design
This Blue Paper explores why visuals matter to marketing, teaches best practices for graphic design and p...
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How to make an impression with your trade show exhibit
This enewsletter will offer four tips on making a positive impression with your trade show exhibit by eng...
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How to use Instagram in government
Learn to use Instagram in government and offers practical applications, such as using it to share, define...