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amplify: Winter 2017

The amplify Winter 2017 issue gives tips on tapping top talent, ways to celebrate a company anniversary, ...

Amanda likes ...

Beyond demographic segmentation: The changing face of consumerism

This Blue Paper discusses going beyond traditional demographic segmentation to better understand consumer...

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Market segmentation

Is your small business looking for ways to increase profits, reduce costs and effectively reach the custo...

Zach suggests ...

Benefits of market segmentation: Target your most valuable customers

This Blue Paper outlines the benefits of market segmentation including increased profits, lower costs and...