Kongcheng shares ...

How to hook customers with a great brand story

Gain your audience’s attention and earn their loyalty with a great brand story. We offer ideas, like be...

Maria shares ...

How to hook customers with a great brand story – Canada

A great brand story can capture potential customers’ attention and keep them loyal. We offer ideas, lik...

Jason writes ...

How to incorporate outdoor classroom activity ideas for all grade levels

Outdoor lessons help students absorb learning and retain more. We offer outdoor classroom activity ideas ...

Shaun recommends ...

How to incorporate outdoor classroom activity ideas for all grade levels – Canada

With several learning styles in one classroom, many teachers appreciate the benefits of outdoor lessons. ...

Robert shares ...

How to leverage emerging social media for business

Reach a new audience—and more customers—by utilizing social media for business. Try these new social ...

Erika likes ...

How to leverage emerging social media for business – Canada

Being an early adopter of new social platforms can pay off big. Learn about the latest apps to utilize so...

How to make your mark with advertising giveaways

Promo items are more memorable than TV, magazine or online ads. In this edition of our Blue Papers®, we ...

Shaun likes ...

How to put a fresh spin on classic promotional products

Some people hang on to their favorite promo items for more than 11 years. We offer new and memorable ways...

Andy recommends ...

How to shake up your next gala – Canada

How can your nonprofit shake things up to make its next gala one your community members will want to atte...

Sarah recommends ...

How to strengthen your digital healthcare marketing strategy

How’s your digital healthcare marketing strategy? Optimizing for local SEO and producing educational co...

Angie describes ...

How to strengthen your digital healthcare marketing strategy – Canada

It’s time for a check-up—for your digital healthcare marketing strategy, that is. We offer ideas to h...

Sarah recommends ...

How to use digital giveaways to stand out online

Meaningful digital giveaways can help cut through the noise in the digital landscape to ensure your messa...

Ryan describes ...

How to use digital giveaways to stand out online – Canada

In a crowded online world, it can be difficult to for your brand to stand out. We offer suggestions on us...

Andrea describes ...

How to use Instagram in government

Learn to use Instagram in government and offers practical applications, such as using it to share, define...

Robert shares ...

How to Use Promotional Giveaway Items in Brand Contests

Build excitement and engage fans. These exciting contest ideas and promotional giveaway items are perfect...

Cindy discusses ...

How to Use Promotional Giveaway Items in Brand Contests – Canada

From social media to team challenges, contests engage audiences of all ages and demographics. Throw in th...

Sarah recommends ...

Impactful branding ideas using promotional products

Form meaningful connections with customers and prospects by combining brand essentials, like voice and st...

Sherry recommends ...

Impress your audience using new promotional items

Using new promotional items is a great way to make an impression, deepen relationships and encourage enga...

Marc shares ...

Improve your workplace with open and transparent communications

When trying to effectively communicate with staff and customers, openness and transparency are key. These...

Robert describes ...

Improve your workplace with open and transparent communications – Canada

Transparency is key to maintaining a positive business relationship with staff and customers. These four ...

Adam discusses ...

In-demand tech swag to boost your marketing promotions

4 ideas for in-demand tech swag to boost your marketing promotions, zap the competition and get the atten...

Jason describes ...

Include safe, contactless marketing in your strategy

Since many in-person events, luncheons and trade shows are on hold, it’s time to incorporate contactles...

Sarah discusses ...

Indigenous Outreach International: one by one story

Indigenous Outreach International, was the recipient of a promotions grant through 4imprint's one by one ...

Amanda describes ...

Indoor and outdoor promotional signs help grab attention and increase foot traffic

Creative message displays are a proven way to attract crowds. Use these indoor and outdoor promotional si...

Tiffany writes ...

Influencer Marketing

This Blue Paper discusses influencer marketing, its evolution and ways in which entrepreneurs can tap inf...